Sport fans can watch the first day of the Investec Ashes undercover with a free NOW TV Sports Day Pass.

Nearly half of British sports fans have put their work to one side and tuned into live sport on their portable screens according to new research commissioned by NOW TV. The findings from the UK’s leading online streaming service come as this summer’s biggest sporting event, the Investec Ashes, starts on Sky Sports on Wednesday 8 July.

The research, released to coincide with the arrival of a free Sky Sports Day Pass offer, also reveals that over a quarter (27%) admit to watching sport in secret: booking covert meeting rooms to keep up with the latest score, using their second screens for streaming and most disturbingly taking slightly longer in the bathroom.

NOW TV will help fans to make the most of their secret viewing, offering UK sports fans a free Sky Sports Day Pass to keep up with the first day of the Ashes from the very first delivery to the last wicket of day one.

Gidon Katz, Director of NOW TV, said:
“We know premium live sport is one of the main reasons that our customers choose NOW TV. I’m bowled over that we’re able to give sport fans the chance to watch day one of the first Ashes Test for free. I am sure there will be plenty of people joining me in secretly tuning in at work!”

Off the back of a thrilling series against New Zealand, England will be doing everything they can against Australia to regain the Ashes. Dedicated channel, Sky Sports Ashes, will ensure viewers can follow every ball live from the men’s and women’s series this summer. NOW TV viewers will be able to watch both on their TVs at home and on their phones and tablets when they are out and about.

Fans can get their free Sky Sports Day Pass for the first Test held at the SWALEC Stadium, Cardiff using the code NOWTVASHES at The offer ends at 23.59pm on 8 July.