https://corporate.sky.com/media-cent...or-sports-fans

So we’ve just come to the end of another football season. But while the Premier League’s finest talent take a well-earned break, we at Sky Sports are moving straight into the drama of an Ashes summer. And we’re hard at work preparing for a new season where TV sport itself will be in the spotlight as the UEFA Champions League moves to BT after many years on Sky Sports and ITV.

We’re proud of the high standards that our production teams have set in the Champions League. While we have enjoyed bringing the competition to customers, there is no doubt that Sky Sports remains the unrivalled choice for sports fans. Not just next year, but for years to come.

In football, it’s the intense rivalry of our domestic competitions that matters most to customers. You only have to look at the viewing figures to see the evidence.

Over the last five seasons we have seen Champions League audiences fall 36%. Last season, we saw our lowest ever average match audience and not a single European game appeared in our top 40 football matches. Overall, Champions League accounts for just 2.5% of Sky Sports viewing, while the Premier League is seven times bigger.

Meanwhile, football fans continue to show an overwhelming preference for our Premier League coverage. Once again, 49 of the top 50 most watched Premier League matches were on Sky Sports last season.

Success in the recent Premier League auction means we’ll show the matches that matter for at least four more years. From 2016, we will have even more games with 126 live fixtures, up from 116. That’s three times more than any other broadcaster. We’ll also have more first picks of the best matches and for the first time, Friday night games. We’ll show every club live at least four times and, if you are a fan of one of the top four clubs, then you’ll see them around 20 times a season on Sky Sports.

Ultimately though, customers choose Sky Sports for the totality of what we offer. In the next 18 months Sky Sports is the only place you can watch every ball of the Ashes, every F1 Grand Prix live, England’s autumn rugby internationals, three golf majors, plus the Open Championship exclusively live from 2017. No other channel comes close.

The fact that we can invest in the best coverage for our customers is because of the performance of our business. While there was much speculation a couple of years ago about the potential impact of competition, we have gone from strength to strength. In the two years since the launch of BT’s sports channel, Sky’s revenue in the UK and Ireland has grown by 11% and we recently reported our highest customer growth for 11 years.

I can happily say we have never been in better shape. Hopefully the England Cricket team can say the same after The Ashes!