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    Sky Sports extends ECB partnership

    This is a discussion on Sky Sports extends ECB partnership within the Sky Sports forums, part of the Sky TV Channels category; Sky Sports has extended its broadcast partnership with the England & Wales Cricket Board until 2019, increasing its unrivalled ...

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      Sky Sports extends ECB partnership

      Sky Sports has extended its broadcast partnership with the England & Wales Cricket Board until 2019, increasing its unrivalled commitment to English cricket for a further two years.

      The agreement offers cricket fans unprecedented coverage of England home fixtures, county matches, women's and age grade cricket, and will take the existing partnership into its 14th year.

      The deal also enables English cricket to continue its record levels of investment at all levels of the game, which have since 2006 helped to transform the sport on pitch and off, including England becoming the number one Test team in the world.

      Sky Sports viewers can enjoy a further two years of BAFTA award-winning coverage offering:

      • Test Matches - all of England’s Test matches played at home, including series against Pakistan and India in 2018 and the Ashes in 2019
      • Internationals - all One-Day Internationals and T20 matches, including Australia in 2018 and Pakistan in 2019, as well as some women’s and England Lions matches
      • County matches – at least 60 days of domestic cricket each summer covering each of the major competitions and featuring every county

      Barney Francis, Managing Director of Sky Sports, commented: “We're passionate about our commitment to the game, including the men and women’s England teams and the County set up, and we're delighted to extend our partnership with the ECB. Since 2006, our viewers have enjoyed the incredible successes of the England team, including three Ashes victories, winning the ICC World Twenty20 and becoming the number one Test team in the world. We look forward to continuing the partnership until at least 2019."

      Brian Havill, the ECB Acting Chief Executive, said: “We are delighted that Sky have taken up their option to extend their broadcasting contract with the England and Wales Cricket Board to 2019 as it demonstrates their belief in the ECB as well as the international, women’s and county game. This decision continues Sky’s unwavering commitment to cricket in England and Wales at every level for a further two years.

      “In the last decade their loyalty and quality as a broadcasting partner has been beyond question and has benefited the game in so many ways. In that period there has been an unprecedented level of investment in the county game, including facilities, the grassroots, particularly coaching, and of course the England men’s and women’s teams. Now in this, Sky’s 10th season as the exclusive live broadcaster, that determination to support the game shines through with the announcement that every ball of the England women’s Ashes series will be shown live.”

      This extension further cements Sky Sports’ position as the home of cricket, giving viewers a year-round global schedule, that as well as England internationals and domestic cricket, includes cricket from Australia, India, New Zealand, South Africa and the West Indies, as well as over 60 IPL matches for the first time this year and international cricket’s biggest events through the ICC rights, including the ICC World Cup in February.

      Today’s announcement will allow the ECB to continue to deliver record investment across all levels of the recreational, first-class and international game. Since 2006, when Sky became the ECB’s principal live TV broadcast partner, over 150m has been invested to help strengthen the game, by improving international, First Class and local facilities, as well recruiting over 45,000 more grassroots coaches and over 2m state school children to take up the game.

      During this time, the men and women’s England teams have enjoyed unrivalled success on the pitch, with the men becoming the number 1 Test side in the world, winning three out of the last four Ashes series, and the ICC World Twenty20, and last summer Sky Sports showed its 200th live England Test. The investment has allowed the England women’s team to be awarded professional contracts for the first time, as well as also reaching number 1 in the world and winning the World Cup.

      The Sky Sports cricket analysis team expert features six former England captains, several Wisden cricketers of the year and World Cup winners. Together they played 769 Tests scoring 33,440 runs and taking 1,694 wickets.

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      Re: Sky Sports extends ECB partnership

      Is this the normal renewal cycle for the ECB deal or was it an early renewal under competitor pressure?
      Please note the views and recommendations in my posts are my own and in no way reflect the views of Sky



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