Sky Advertising

[indefatigable]

Upon watching the first 2 episodes of Caprica tonight, I noticed two occurrences of Sky advertising that quite annoyed me.

In the first episode, there was a banner ad at the bottom of the screen. Normally this does not bother me, but rather than simply having it superimpose over the image, it shrunk the actual image to allow for the advert at the bottom, therefore squashing the image, making it look funny.

I understand that this allows for the entire image to be shown, so that you don't miss anything, but it was at a point where there was no action happening at the bottom of the image, so the advert wouldn't have interfered with the action had it been superimposed.

In the second episode, shortly after one of the breaks, rather than showing a banner ad, they shrunk the entire image to less than 1/4 of the screen, and had a full screen advert for Lost for about 5 seconds. Pain in the ****.

This just annoys me. I know that this is likely the future of Sky advertising, but it ruins the nice HD image that we have on screen.

I don't actually watch my Sky that often, only for specific shows, so I don't know if this is the norm now, or when it started.

Anyone else happen to notice this?

[paulcarrm9mx]

it looks like they are following the american style tv. were they show banners for upcoming shows that are inline with the show on screen. or season prems

both CW and SYFY do this as normal

i have noticed they are also using the four small box style especially Sanctuary on ITV4 which show the same moment from four aspects really really annoying