Sky may drop the price of broadband products

[Scubbie]

Well spotted deadman!

http://www.skyuser.co.uk/forum/gener...tml#post414718

According to Reuters, it looks likely that Sky will drop their broadband prices:

BSkyB to cut broadband fees as it enters BT price war: paper | Reuters

(Reuters) - British satellite TV firm BSkyB will cut prices for its broadband packages in response to competition from BT's new sports channels, the Sunday Telegraph reported.The price cuts, which will apply to internet and television bundles sold by the Rupert Murdoch-owned firm, will be announced early this week, said the paper, citing unnamed sources.

Last month, BT said it would screen free English Premier league soccer matches to its broadband customers, having splashed out on the rights to show 38 live matches. Available from August when the new season starts, it will be the first time such matches have been aired free in more than 20 years.

The BT announcement triggered a fall in the shares of both BT and BSkyB, as well as smaller broadband providers such as TalkTalk, over fears a potential bidding war would eat into their profits.

Sky has dominated the British pay-TV market in the last decade and still retains the rights to 116 live matches. It has expanded into BT's territory to offer broadband and telephone services to its 10.7 million households.

BT, a former state monopoly, fought back by developing an online TV service designed to persuade customers they should upgrade to its superfast broadband in order to watch it.

Analysts have been expecting BSkyB to make some tactical discounts in order to counter a marketing push by BT.

BSkyB declined to comment.

(Reporting by Rosalba O'Brien and Kate Holton; Editing by Louise Heavens)

[speedyrite]

"Glass of water for Mr. Grainger"

http://www.telegraph.co.uk/finance/n...rts-offer.html

[gymno]

The announcement is said to be a “market changer"

[Scubbie]

I have heard that there will also be a new drive surrounding Sky Fibre in exchanged where Sky doesn't have their LLU kit, but where FTTC is available too.

Could this be the start of the end of Sky connect?

[speedyrite]

Or the start of the beginning of Sky Fibre Connect?! Eeek...

[Scubbie]

Sky Fibre Unlimited and Sky Fibre Unlimited Pro are already available using identical T&Cs in both exchanges with and without Sky's LLU kit.

[Mystic Eddy]

About time! Maybe it'll mean a dropping of SFU and SFUP becoming the standard Fibre package .

[seawright]

Could this be the start of the end of Sky connect?

More likely the start of Sky Fibre Connect, especially if the cost of LLU Sky fibre is being reduced.

[Scubbie]

I guess our messages overlapped in posting.

SFU and SFUP are already available in exchanges where FTTC is available, but Sky's LLU kit is not.

Promoting SFU or SFUP in these exchanges IMHO is excellent news if it is true. At the current pricing, SFU would be a far better product than Sky Connect for a few additional £s each month. However i recall a member who posted recently where his exchange has FTTC, but not at his cabinet yet. He was stuck on Connect.

[speedyrite]

SFC - just an idea for a product name differentiation (if needed)!

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About time! Maybe it'll mean a dropping of SFU and SFUP becoming the standard Fibre package .

For the SFU price (£20 per month)? That would do nicely!