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    Sky unveils new environmental campaign, Sky Ocean Rescue

    This is a discussion on Sky unveils new environmental campaign, Sky Ocean Rescue within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky, Europe’s leading entertainment company, today reveals details of its new environmental campaign, Sky Ocean Rescue , which will ...

    1. #1
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      Sky unveils new environmental campaign, Sky Ocean Rescue

      Sky, Europe’s leading entertainment company, today reveals details of its new environmental campaign, Sky Ocean Rescue, which will bring to the fore the dire health of the planet’s oceans to millions of people across Europe. The campaign, initially led by Sky News, aims to educate and inspire people to change their behaviour to help protect our oceans and dramatically reduce the amount of plastic waste produced every day that end up in them.

      • Aimed at educating and inspiring customers and the wider public about the impact that humankind is having on ocean health, starting with a focus on the need to reduce plastic waste
      • Launches 24 January 2017 with two days of coverage on Sky News and TG24 including documentary “A Plastic Tide” looking at the problem of single-use plastics
      • Sky News poll shows that 84% of people are concerned about the amount of plastic pollution in our oceans
      • HRH The Prince of Wales, long term environmental leader, lends his support to campaign

      Sky Ocean Rescue will encompass a range of initiatives to highlight the issues affecting ocean health, starting with single-use plastics.

      Sky News reaches 107 million people per week and by bringing the issues to life through its platforms hopes to inspire millions of people to take action, discuss solutions and join the organisation in making a difference. This will be achieved by helping people to see how they can help reverse the damage being done to our oceans in a way that is relevant to their everyday lives and asking them to make simple behavioural changes.

      It will also ensure that action inside Sky's business matches this ambition. The company is dramatically reducing single-use plastics across its sites, starting by removing all single-use plastic water bottles, plastic straws, cups and micro beads in cleaning products.

      Sky Ocean Rescue will officially launch at 6am on 24 January on Sky News with two days of special coverage to show the magnitude of the issues around ocean health, the impact it is having on the world, and how we can all change our behaviour to make a difference by reducing our reliance on single-use plastics.

      Jeremy Darroch, Chief Executive of Sky, commented:
      "At Sky we want to make a difference to issues that really matter, particularly for our customers. We have, I believe, a strong history in using our voice to make an impact when it comes to environmental issues. The health of our oceans is in a dire state and we ignore it at our peril, so we are asking all our customers around Europe to help us to bring ocean health to the fore. We will put the full weight of Sky behind the campaign and I firmly believe together we can make a meaningful difference.”

      HRH The Prince of Wales
      , a long term environmental leader, has lent his support to the campaign and when speaking to Sky News on the release of the new Ladybird Expert Guide to Climate Change that he authored, said: "I find it sobering to think that almost all the plastic ever produced is still here somewhere on the planet in one form or another and will remain here for centuries to come, possibly thousands of years. Sky's ocean plastics campaign will hopefully create further awareness of this incredibly serious issue."

      Single-use, disposable product accounts for 40% of all plastic. This includes drinks bottles, cotton buds, straws, coffee stirrers and plastic cutlery. This kind of plastic is used for just a few seconds and will then remain on our planet for centuries.

      A Sky News poll shows that 84% of people are concerned about the amount of plastic pollution in our oceans yet the problem is at crisis point.

      This is a global issue, but also one that is keenly affecting the health of the beaches in the UK. On 24 January the Sky News team will report from different beaches around the world – from Mumbai to Weston-super-Mare - and look at plastic waste in the ocean and the devastating impact it has on the environment, marine life and how it is infiltrating the human food chain and entering our systems.

      The coverage will also feature a special one-hour documentary “A Plastic Tide” airing at 8pm on Sky Atlantic focusing on the devastating effects of plastic pollution in our oceans, and the impact it could be having on us all. Viewers will have a chance to catch the documentary again the following day on Sky News and its multiple digital products.

      On the day of launch and throughout the course of the Sky Ocean Rescue campaign members of the public will be asked to join the campaign and make lifestyle changes to reduce the amount of plastic they use. More information and details on how to join the campaign are available at
      Sky Ocean Rescue is launched off the back of the company’s six-year partnership with WWF and the successful campaign, Sky Rainforest Rescue, that increased 7.3 million people’s understanding of deforestation in the UK, kept one billion trees standing in Acre, Brazil, raised over £9million and inspired more than 1.5 million people to take action against climate change.

      This made it possible to support a range of conservation work in Acre, Brazil, designed to give local people ways of making a sustainable living from the rainforest without having to cut down trees. As a result of the successes of the project, the national and state governments in Brazil set further targets to stop illegal deforestation.

      Key Statistics

      • 5 trillion pieces of plastic in the world’s oceans, with 8 million tonnes more ending up in there every year
      • The average family uses 55 kilograms of plastic every year – a rubbish truck’s worth
      • A rubbish truck’s worth of plastic is dumped in the ocean every minute
      • 84% of people say they're concerned about the impact of plastic in the ocean (source: Sky Data)
      • By 2050, the plastic in the oceans COULD weigh more than all the fish (source: Ellen MacArthur Foundation)
      • Most types of plastic are not biodegradable. They can stay in the ocean for centuries. (source: UNEP)
      • Microplastics have been found inside a third of fish in the English Channel (source: Plymouth University)
      • We use over 35 MILLION plastic bottles every day in the UK (Source WRAP)
      • 40% of all plastic in Europe is only used once (source: plastics Europe)
      • 13 billion single-use plastic bottles are sold in Britain each year (an average of 200 per person) – less than half of these are recycle
      • 80% of the plastic pollution in the ocean comes from us on land
      • Less than 50% of plastic bottles in the UK are recycled after use. (NB – 52% are left out of recycling – less than that are actually recycled due to contamination)

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      Re: Sky unveils new environmental campaign, Sky Ocean Rescue

      I watched some of this on Sky News yesterday. It was very badly reported I must say.
      I did not really get the ocean dumping thing, it seemed to be mostly in Asia rather than us. So perhaps tell them.
      What annoys me about this is the onus put on the consumer.
      We do our best to recycle at home.
      But honestly the amount of polystyrene and plastic that ended up in our non recycle bin over Christmas was ridiculous.
      We had no choice to avoid it inside the packaging boxes.
      As for food you buy from supermarkets, the majority of it is in non recyclable plastic and of course the daft milk bottle and other bottle tops not allowed in recycling.
      Sorry its a joke and its quite a faff trying to work it out most of the time, I'm not surprised many do not recycle.

      Perhaps instead we could send all our plastic waste to Trump to mix with the concrete for his Wall.

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      Re: Sky unveils new environmental campaign, Sky Ocean Rescue

      Its hard to see what we as individual consumers can do about it. I don't think many of us go down to the sea to dump our plastic pop bottles. How do they get there? That's what they should be asking. No doubt some is dropped by ships, but that you might say, is a drop in the ocean.

      Our Council has recently revamped they recycling procedure, now we have 4 full size wheelie bins and 2 boxes. They accept all plastic bottles, milk soft drinks etc, what happens to the stuff they can't recycle I don't know. Probably land filled.

      I have never really understood why all plastics can't be recycled, surely it is possible, or is it just too expensive? When I was in the building trade some years ago we used to be able to buy boards made of recycled plastic bags, which were excellent, being water and rot proof. Now the council tell us that plastic bags can't be recycled, put the bags in landfill bins.


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      Re: Sky unveils new environmental campaign, Sky Ocean Rescue

      Certainly many other countries also have issues with plastic waste, but we're not innocent.

      Perhaps more for women than men, but facial cleansers with beads that help to exfoliate the skin have been identified as a bio hazard. The beads are being found in fish that is put on the table. The beads are in many other products too. I wouldn't be surprised if they are something such as Swarfega, but I wouldn't know.

      As for plastic bags, sure now we charge for the "single use bags" there are far less being used in the UK now, but there are still many around.

      Next time you are down the beach take a look around. Remember that someone does regularly come down on behalf of the council to clean things up, but a lot of it ends up hidden under the stones to be washed away when the tide comes in.

      All those ships we see heading in and out of the Solent which come from many exotic countries bringing their various cargoes and passengers are also guilty of dumping waste in the oceans. Only recently Carnival Corporation, the owners of P&O Cruises, Costa, Cunard, Princess Cruises and many more (over 100 cruise ships in their entire fleet now), were successfully prosecuted for dumping oil at sea. It wouldn't be too difficult for the to dump rubbish too.

      When we are on holiday often the local beaches and streets are covered plastic bags. They don't just appear there. All too often it is the tourists who have been using them.

      What gets me though is not so much how we waste it all by throwing it all over the place, but that plastic comes from a resource which is diminishing. Oil. We should be looking to replace our dependence on many of the plastics we currently use as within the next 50-60 years we'll have run out of all that Dinosaur goo.

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