https://corporate.sky.com/media-cent...dented-insight

After successfully providing viewers with unprecedented insight into the Labour Leadership debate last week, Sky News and Microsoft's Bing Pulse have announced they will continue to work together to provide audience feedback and sentiment tracking around key debates and events in the future.

The partnership between Sky News and Microsoft's Bing Pulse allowed thousands of viewers to participate in last week’s debate between the four candidates.

Sky News viewers were able to respond instantly to the candidates and their policy proposals, voting continuously every five seconds to share whether they agreed or disagreed with what was being said. The results were displayed in real time, giving Sky News viewers an unprecedented insight into the public reaction as the debate unfolded. In total over 567,000 votes were submitted over the course of the debate.

John McAndrew, Director of Sky News Output said: “At Sky News we are constantly looking for new ways to innovate on screen and our partnership with Microsoft's Bing Pulse helped us do exactly that. Sky News viewers were not only able to have their say on the debate, but also see the public reaction to what was being said in real time.”

Dritan Nesho, Director of Microsoft's Bing Pulse technology, said: "The Sky News live voting experience marks the entrance of Bing Pulse in the UK media market. We believe this powerful technology will revolutionize audience response and second screen engagement in Britain. During the debate everyone was able to participate and have a voice, and to gauge the reactions of their peers instantaneously."
Key insights from the audience response to the final debate last week, including vote counts etc can be seen via the link.