Sky Broadband peaks from Christmas Day

[Scubbie]

Sky Broadband peaks from Christmas Day

Sky Broadband can reveal Britain’s “connected Christmas” continued in 2014 after it analysed usage on its network, which reaches over 5 million homes across the country.

The amount of data crossing Sky’s network peaked at 2Tbps – equivalent to about 1 million families streaming Disney’s Frozen in HD at the same time – and 100% up on last year. On Christmas Day over half of Internet traffic was from streamed video services including Sky’s On Demand service. Comparatively, on the famed Black Friday weekend Sky’s network saw a lower demand as customers took to shopping online instead of streaming videos.

Usage on Christmas Day surpassed the levels seen from Christmas 2013, with a steady increase in traffic on the day between 8am and 12noon as families switched on to spread some Christmas cheer. The Sky Broadband network then saw traffic drop between 1pm and 3pm as families across Britain tucked into their turkey side-lining any new devices. Post lunch data traffic then started to increase again, reaching an evening peak at 11pm, as the family settled to stream the latest Box Sets, browse the Christmas sales beating the crowds and share pictures of their present haul.

Lyssa McGowan, Brand Director, Communications Products at Sky commented on the findings: “Our network data shows us that whilst family time is important on Christmas Day it’s becoming condensed between 1pm and 7pm as families want to play with their new tech or settle down with one of the latest TV Box Sets. That’s why having a totally unlimited DSL or fibre package has become so important to families, letting them stream and surf to their hearts’ content with reassurance of the Sky network that offers 99.9% reliability.”

Those considering joining Sky can find great Boxing Day offers available on Sky Fibre Unlimited and Sky Broadband Unlimited from today. Sky’s Fibre Unlimited is superfast, unlimited and reliable so however advanced the latest gadgets unwrapped yesterday are, customers can be assured that their broadband connection will not hold them back.

Sky families online this Christmas can also set up Sky Broadband Shield to help protect any new connected devices. Available at no extra cost, Sky Broadband Shield is part of Sky’s commitment to provide customers with effective and easy-to-use tools to help them to protect their families online whatever the time of year.

Earlier this year, Sky joined forces with the other major broadband providers in the UK to launch internetmatters.org, an online portal dedicated to providing information, advice and support for every parent in Britain when it comes to internet safety for children.

[Shonk]

so whats that then the equivalent of 2000 people with gigabit ethernet on full chat
supprised they only use that much

why do all these isp's moan about peak usage then virgin.. etc

[Scubbie]

I didn't see the statement as a moan, rather letting people know that they were busy.

A moan would have been something like "all these people were playing their games on the Internet rather than chatting with their families and eating their Christmas dinners".

[gymno]

I have to say that i found it very strange that christmas day was the peak usage day.

Makes no sense to me whatsoever.

[Scubbie]

What's one of the first things that you do with a new computer/tablet/smart phone these days?



A. Set it all up and download all those updates and apps you want on it.

[gymno]

Yep.

[Mystic Eddy]

It isn't necessarily the highest peak usage day for the year; they'll just point it out because it was Christmas Day and it would be of interest to some people what the network was used for then. I suppose they could release weekly network usage data if they really wanted to, but who would be interested in that?

[speedyrite]

I suppose they could release weekly network usage data if they really wanted to, but who would be interested in that?

I would...