Possibly the first official communication from Sky about this subject?

Sky Anytime+ Now Available To All - Sky Movies HD

"From now our on-demand service Sky Anytime+ will be available to any Sky+HD home with a broadband connection.

This means that up to 5 million homes will be able to enjoy even more flexibility, control and value from their Sky subscription.

Previously, Sky Anytime+ was available to Sky Broadband customers, but the service is now available across any internet service provider.

Thanks to Anytime+ and Sky Go, Sky Movies subscribers can access more than 1,000 movies whenever they wish, along with the hundreds of movies avaiable on the Sky Movies channels.

By connecting a Sky+HD box to a broadband router, Sky homes will be able to access a wide range of entertainment on demand, including content from the likes of Sky Atlantic (Boardwalk Empire), Sky1 (An Idiot Aboad) and Sky Living (Cougar Town).

In addition to programmes from our own channels, customers can access content from partners such as MTV, Discovery, FX, History, Disney, UK TV and National Geographic Channel - whenever suits them.

Earlier this year, we struck a deal with the BBC and ITV, with ITV archive content such as Secret Diary of A Call Girl and Cold Feet box sets available immediately.

BBC’s iPlayer service is due to arrive later this year."