is to become the headline sponsor for National Theatre Live
in the UK, the theatre’s innovative project to broadcast world-class performances to cinemas in the UK and internationally.
Sky Arts' support will help National Theatre Live to continue to broadcast in cinemas across the UK reaching the widest possible audience. Through the partnership Sky Arts content will be screened before NT Live broadcasts and the company logos will feature on the NT Live website and other promotional materials. It will also create opportunities for collaborative content and deliver benefits for Sky customers, with further details to follow later in 2017.
Sky Arts is the UK’s only dedicated arts channel, and the partnership with National Theatre Live is part of Sky's commitment to investing in, and facilitating wider access to, the arts.
Since its pioneering launch in 2009, National Theatre Live now broadcasts to 700 UK cinemas reaching an audience of 3.5 million. 2017 sees a record number of broadcasts with 11 productions being filmed and screened including The Old Vic’s Rosencrantz and Guildenstern
Are Dead starring Daniel Radcliffe, Josh McGuire and David Haig on Thursday 20 April, Obsession with Jude Law directed by Ivo van Hove live from the Barbican Theatre on Thursday 11 May and Angels in America
direct from the National Theatre with an all-star cast including Andrew
Garfield and Nathan Lane on Thursday 20 July (Part One) and 27 July (Part Two).
Phil Edgar-Jones, director, Sky Arts, said: “National Theatre Live is the perfect partner for Sky Arts – we share a similar set of values and aims. We believe that art should be for everyone, everywhere and we want to expand boundaries and break down barriers, bringing the best of the arts to the widest possible audience. We are delighted to be partnering with National Theatre Live and look forward to expanding our collaboration over the coming months.”
Emma Keith, Head of Broadcast and National Theatre Live said: "We’re thrilled to have Sky Arts on board as a partner for National Theatre Live. This new initiative seeks to increase access to our work for those audiences who might not otherwise have the opportunity to see it and a service such as Sky Arts, which is dedicated to bringing the best of culture into people’s homes, is a great fit. We look forward to working together and the future projects we will collaborate on"
Sky Arts’ headline sponsorship will launch with the screening of Hedda Gabler
at the National Theatre on Thursday 9 March 2017