MICROSOFT is cautioning Windows 10 users against using Google's hugely-successful Chrome web browser.
Microsoft is very keen for Windows 10 users to ditch Google Chrome.
The US technology firm has started to use pop-up dialogue boxes within Windows 10 to warn users about the battery drain caused by Google's hugely-successful web browser.
Windows developer Rudy Huyn posted a screenshot of the Microsoft warning.
It states "Chrome is draining your battery faster. Switch to Microsoft Edge for up to 36 per cent more browsing time."
This is not the first time Microsoft has sung the praises of the battery life saving technology built into its Edge web browser.
Earlier this year, the Redmond technology firm published a video showing the power consumption
of different web browsers on Windows 10 devices, pitting its own Edge against Google Chrome, Opera and Firefox.
In the lab-controlled test, which saw the Microsoft devices churn through an automated cycle of opening sites, scrolling online articles, watching videos and launching new tabs, Microsoft Edge easily managed to outlast all of its rivals, with Google Chrome lasting just four hours and 19 minutes, compared to seven hours and 22 minutes for Edge.
Microsoft Edge is the default browser that ships with Windows 10 – and is even actively promoted during the upgrade process.
Unless you are actively reading, checking and carefully choosing your options during the installation, the operating system will swap any rival browsers you'd set as the default on Windows 7 or 8.1 to Microsoft Edge.
But despite that, Microsoft Edge is not a popular option among Windows 10 users.
Google Chrome (and its hidden game)
was first released seven years ago. Since then, its popularity has skyrocketed.
In fact, StatCounter estimates that a jaw-dropping 60% of desktop web traffic comes from the Google-owned browser.
Chrome now accounts for a staggering 70 per cent of all browser activity originating from Windows 10.
Software Engineer Jackson Newhouse, of Quantcast said: "The wide release of Windows 10 did initially bump Edge’s market share from 12 per cent to 16 per cent.
"However, this increase was temporary, with Chrome recovering from temporary losses and reaching over 70 per cent market share of Windows 10, higher than the 63 per cent it pulls in on Windows 7 and 8.
"More and more users are using Windows 10 every day, and most have shifted off of the old Internet Explorer.
"However, that movement hasn’t entirely been towards Edge, with a number of users choosing Chrome instead.
"Microsoft may be able to make further inroads into the browser market with Edge, but it’ll take more than a new operating system to unseat Chrome’s dominance."
Microsoft Edge recently added support for browser extensions – a must-have feature that was missing for its first year on the market.
Windows 10 Anniversary Update, which is set to hit machines next month, will boast more battery-life enhancements for Edge, thanks to fewer CPU cycles, less memory consumption and a tighter hold on background activity.
The news comes as renown Microsoft author and pundit Paul Thurrott said the popularity and new capabilities built into iOS and Android could spell the end for Microsoft and Windows 10.
Mr Thurrott said Microsoft was currently facing "a potential EXTINCTION moment."
Those who upgrade now will get the latest updates for free, including the upcoming Anniversary Update.
This blockbuster update is scheduled for release this summer and will include a redesigned Start Menu (with twice as many adverts)
and new handwriting recognition software.