Sorry, I could not think on an alternative word to use to describe the interest being shown on a subject which only really effects the Sky Advertising department. We all know that you can get Sky fibre through their website, so why are we 'worrying' about people who don't know that. Advertising it will cause a big uptake, so those that have it now may see a decrease in their speed due to loading on their cabinet. For existing users, not advertising it may not be a bad thing.;)
Is anyone (either who has posted in this thread or not) actually worried about why Sky is not advertising Fibre? I doubt it!