Its not just that, For example, Lost, There are ways *not that SkyUser reccomends of approves in anyway or form* to watch them on the internet way before they are shown in the UK.
iPTV is the way forward, Sky Anytime, BT Vision, OrangeTV, all these new companies.
Its just like on a mobile phone, You have it to call, If you can, Why not make use of its other features like SMS, MMS?