thinkbroadband :: Virgin Media making 100 Mbps service its entry level product
Virgin Media has always worked to retain its crown of being the fastest widely available broadband provider and news today indicates that the 100 Mbps product is set to become the standard entry level service and 300 Mbps as the top speed.

The product tiers will be:

  • VIVID 300 300Mbps download and 20Mbps upload
  • VIVID Gamer 200Mbps download and 20Mbps upload (an upgrade to 300 Mbps download is 5/m
  • VIVID 200 200Mbps download and 16Mbps upload
  • VIVID 100 100Mbps download and 12Mbps upload

"By beefing up our bundles were leaving our competitors in the rear view mirror, starting where they finish. Eye-watering speeds, a better box and top-notch TV is a winning combination.

More and more switchers tell us they are joining Virgin Media for our faster speeds and we understand why - whether its 4K Netflix, box sets in multiple rooms or online gaming, the best entertainment requires the best broadband and were making sure our customers are covered with these bundles at incredible value.

Tom Mockridge, CEO of Virgin Media
We feel that the CEO missed an important point when drafting his comment, since a key point of ultrafast broadband is the ability to let you do multiple things, so surely one would expect Virgin Media to be promoting doing 4K streaming, box sets and online gaming all at the same time?

Pricing is of course important to people and also given the size of Virgin Media will have some influence on what prices its competitors feel they will able to charge. Products apart from Solus which is the broadband only service include voice line and are based on 12 month contracts.

  • VIVID 100 solus 32.25 per month
  • VIVD 200 solus 37.25 per month
  • VIVID 200 Gamer 42.25 per month
  • VIVID 300 solus 47.25 per month
  • VIVIV 100 with home phone 40 per month
  • Player bundle with VIVID 100 45 per month
  • Mix bundle with VIVID 100 and V6 52 per month
  • Fun bundle with VIVID 100 and V6 57 per month
  • Full House bundle with VIVID 200 and V6 73 per month
  • Full House bundle with VIVID 300 and V6 83 per month

We presume the press release has omitted the classic 'up to' since it is promoting the connection speeds rather than the peak time experience and the behaviour of different areas that Virgin Media cover can be the problem, thus while many are perfectly happy there is it appears a constant churn of people who are chasing reliable jitter and latency performance moving to the slower VDSL2 products. If Virgin Media can get a firm grasp on capacity planning and combine this with an increasing footprint it stands a good chance of heading off any product plans that BT Consumer, Sky and TalkTalk have.

It is not clear if there will be any pro-active upgrade programme as used to happen a few years ago for Virgin Media customers, only time will tell on that topic but we know for sure some will chase to be the first to try and get upgrades and the usual advice of make sure you know what contract changes you are agreeing to applies. Our product listings still feature the old speed points since Virgin Media has not updated its own packages yet.