BBC takes on Sky with the launch of iPlayer Kids | Daily Mail Online
BBC takes on Sky with the launch of iPlayer Kids: App shows child-friendly content 24 hours a day


  • BBC iPlayer Kids, launched on iOS and Android across the UK on Tuesday
  • It's a standalone app that curates content from CBeebies and CBBC
  • Launch follows a similar release from broadcaster Sky earlier this month
  • Concerns have been raised that the app could disrupt a child's routine


The BBC
has unveiled a new version of its iPlayer app aimed specifically at children, which is set to offer more than 10,000 episodes of content each year.

It follows a similar release from broadcaster Sky which unveiled its own child-friendly app earlier this month.

BBC iPlayer Kids, launched on Tuesday, is a standalone iPlayer app which curates BBC content from both the CBeebies and CBBC channels for children depending on their age.

The app is free to download and allows up to four children to create profiles - with the content the app pushes to them tweaked according to their age.

Sky's app has also been especially designed for children and lets adults choose age-appropriate content without adverts.

The app is offered as part of a Sky Subscription.

The BBC said the iPlayer app received 2.9 billion requests for TV shows last year, a third of which were for children's programming.

Alice Webb, the director of BBC Children's, said: 'Children have always been a priority for the BBC. So launching the BBC iPlayer Kids app is a really exciting moment for us - and we can't wait to see millions of children get excited about it too.

'The BBC iPlayer Kids app meets the needs we know are absolute deal-breakers for kids and parents.

'We're offering, choice and control, wrapped up in a child-friendly design and the largest range of home-grown UK content on a platform parents can trust.

'In a nutshell, the app is CBBC and CBeebies in their hands - a BBC iPlayer re-designed for a new, digitally-savvy generation. It's free of charge, free from commercial influence and brand new today.'

All of the content within the BBC app, which is free to download on iOS, Android and Amazon devices, is filtered age-appropriately, with profiles of children under 10 unable to access the CBBC channel and the more mature shows it produces

SKY LAUNCHES SKY KIDS APP

The BBC launch follows a similar release from broadcaster Sky which unveiled its own child-friendly app earlier this month.

Like iPlayerKids, Sky Kids has been especially designed for children and lets adults choose age-appropriate content without adverts.

The app is offered as part of a Sky Subscription.

Sky recently found its portfolio of child content shown on the service's homepage increases downloads for those shows four-fold.

Parental controls within the app also place a pin lock on the settings. The search function shows different results depending on the age of the child using it.

BBC director-general Tony Hall said: 'To see the innovation and the way in which we change what we offer based on how kids are consuming it is really good.

'From an adult's point of view you can feel safe and secure too, which is really important.'

Questions have been raised, however, over the possibility of the new app interfering with the bedtime routines of families around the country by offering endless and instantly accessible content to iPlayer Kids users, though the BBC argue they are offering 'choice and control' to both parents and children.

Google Play Store:
https://play.google.com/store/apps/d....kids&hl=en_GB

Apple Store:
https://itunes.apple.com/gb/app/bbc-...088767558?mt=8