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    UKTV matches Channel 5 and Sky in ad size for first time after record 2015

    This is a discussion on UKTV matches Channel 5 and Sky in ad size for first time after record 2015 within the Entertainment forums, part of the Community channel category; UKTV matches Channel 5 and Sky in ad size for first time after record 2015 | Media | The Guardian ...

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      UKTV matches Channel 5 and Sky in ad size for first time after record 2015

      UKTV matches Channel 5 and Sky in ad size for first time after record 2015 | Media | The Guardian
      Pay-TV company – which owns 10 channels including Dave, Gold, Watch and Drama – says Storage Hunters UK Celebrity Special was its top show of the year

      Hits including Storage Hunters and Dave Gorman: Modern Life is Goodish helped propel UKTV to a record share of the TV advertising market last year to match rivals Channel 5 and Sky for the first time.

      The pay-TV company – which owns 10 channels including Dave, Gold, Watch and Drama – said that original commission Storage Hunters UK: Celebrity Special proved to be the network’s best-performing single show of 2015.

      UKTV, which is jointly owned by US broadcaster Scripps and BBC Worldwide, also increased its share of commercial impacts to a record level last year.

      The broadcaster’s Soci – an all-important measure of the amount of total TV advertising a broadcaster hauls in versus rivals – stood at an all-time high of 9.27% across the year to 26 December.

      The figures put UKTV marginally ahead of Channel 5’s portfolio of channels, with a Soci of 9.26%, and Sky’s own branded channels, including news and sport, which stood at 9.25%.

      UKTV is already bigger than Channel 4’s flagship station in terms of Soci, but smaller than its whole family of channels, which include E4, Film4 and More4.

      It is the first time that UKTV has managed to match rivals of the scale of Channel 5 and Sky’s own channels across a year, with the statistics accounting for all bar the last few days of last year.

      “We have taken risks and experimented with our content mix, ensuring viewers’ needs are at the heart of everything we do,” said Jan Gooze-Zijl, UKTV’s chief financial and operations officer. “For the first time in our history we are on a par with both Sky and Channel 5’s full portfolios which is testament to the hard work of all 270 staff members based here in Hammersmith.”

      UKTV said that it has enjoyed its most successful ever festive season of programming, with Sunday 27 December the highest-ever daily share of viewing.

      The broadcaster also enjoyed its best Boxing Day, New Year’s Eve and New Year’s Day viewing figures.

      The broadcaster’s video player, UKTV Play, increased the number of views of shows by 26% year-on-year from 32m to approximately just over 40m.


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      Re: UKTV matches Channel 5 and Sky in ad size for first time after record 2015

      Must admit we did watch the many Christmas specials over the christmas holiday on uk gold; blackadder, only fools, porridge, the good life, vicar of dibley and the office finales.
      Watch does tend to have a lot of films we now watch but quite a bit of good older programming that we watch at least 3/4 times a week. Great reruns of the more recent Dr Who series has been enjoyable.
      Also Good Food is one of our favourites and having all those Christmas classics was great.
      We are not really viewers of their other channels like Drama, Eden, Yesterday, home, really and alibi.
      But the catchup selection for some of the uktv channels is growing well.
      As for those shows on dave, that is a junk channel, always surprised it sits so low in the epg!
      Last edited by lettice; 06-01-16 at 12:08 PM.

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      Re: UKTV matches Channel 5 and Sky in ad size for first time after record 2015

      Quote Originally Posted by lettice View Post
      Must admit we did watch the many Christmas specials over the christmas holiday on uk gold; blackadder, only fools, porridge, the good life, vicar of dibley and the office finales.
      Watch does tend to have a lot of films we now watch but quite a bit of good older programming that we watch at least 3/4 times a week. Great reruns of the more recent Dr Who series has been enjoyable.
      Also Good Food is one of our favourites and having all those Christmas classics was great.
      We are not really viewers of their other channels like Drama, Eden, Yesterday, home, really and alibi.
      But the catchup selection for some of the uktv channels is growing well.
      As for those shows on dave, that is a junk channel, always surprised it sits so low in the epg!
      What you say is true but what really gets on my nerves is the bombardment of the adverts about every 10mins and the amount sometimes about 10 in 10mins.
      Not saying its just them because its not but every thing we do in our lives is bombarded with advertising even when i go to the hospital there's a great big screen outside on the car park advertising what ever and if the hospitals don't make enough money out of the car parks.


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