27 July 2012: The Cloud, the public wi-fi provider, is adding seven new languages to its wi-fi service as usage increases in the run up to Olympic Games.

The past year has seen The Cloud reach 5 million registered users across the UK while monthly usage has rocketed by 230% in the last 6 months alone. Marking a passage of significant growth for the company, UK users are now accessing over 100 million minutes of wi-fi every week via its network of more than 11,000 live hotspots.

These milestones follow major new deals since the start of 2012, which have seen Network Rail stations, London Overground, Greene King pubs, Greggs, Westfield Stratford, the London Eye and Alton Towers install The Cloud’s wi-fi for their customers.

The growth in usage on The Cloud’s network is testament to consumers’ hunger for internet access when they are out and about. Over 50% of UK adults now own a smartphone, with 85% using them to connect to the internet on the go and 64% doing so when they are in a store.

The Department of Transport has said it expects 500,000 tourists to visit London between 17th July and 18th August. To make the service as easy as possible for everyone to use, The Cloud is today adding new landing pages and FAQs for seven new languages including Chinese, Japanese, Russian, French, Spanish, Portuguese and Italian. The service is already available in German, Finnish, Swedish and Danish, as well as English. Wi-fi users from overseas won’t have to do anything, as the system recognises the language settings in their browser and automatically displays the correct language as they log on.

In addition to the new languages, The Cloud is also enhancing the experience for users over the summer by making their recently launched content portal available across their entire outdoor network in the City of London and in Westfield Stratford, in addition to the 52 rail stations previously announced, allowing users free easy access to Sky News, Sky Sports News including a dedicated Olympic news feed and live TFL travel updates.

Vince Russell, managing director of The Cloud, said: “The demand from customers is leading a whole range of high street venues and busy public places to install wi-fi for the first time. Businesses are realising that, by offering fast reliable wi-fi access from The Cloud to their visitors, they can not only deliver a better customer experience but also provide special offers or extra services to attract people. This summer is likely to be the busiest tourist season Britain, specifically London, will ever have. Lots of these visitors will want to use their smartphones for updating Facebook and Twitter, sharing photos or checking into locations, so wi-fi is going be vital to share the burden of all this data with the 3G network. We are ensuring our wi-fi is ready for this growth, is located in the places where people most value it and is as easy to use as possible for everyone.”

Olympics approaches