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    Carphone Warehouse Drops Phorm Also

    This is a discussion on Carphone Warehouse Drops Phorm Also within the Website news forums, part of the SkyUser Announcements category; After BT s move, Charles Dunstone, head of Carphone Warehouse, said: We were only going to do it if BT ...

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      Carphone Warehouse Drops Phorm Also

      After BTs move, Charles Dunstone, head of Carphone Warehouse, said: We were only going to do it if BT did it and if the whole industry was doing it. We were not interested enough to do it on our own.

      Phorm stranded as BT and Carphone pull plug on online ‘spying’ technology - Times Online


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      Re: Carphone Warehouse Drops Phorm Also

      Excellent news - hopefully it iwll be dead in the water now

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      Re: Carphone Warehouse Drops Phorm Also

      Shares in Phorm slid 192p, or 40 per cent, yesterday to 282p after BT pulled plans to use the service, which tracks internet users as they browse and sends specially tailored advertisements to their screens based on their personal tastes. The decision followed a barrage of attacks from privacy groups.

      Virgin is also reluctant, meaning that Phorm, whose non-executives include Lord Lamont, the former Chancellor, has lost Britain’s three biggest internet groups, prompting analysts to question its future.

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      Re: Carphone Warehouse Drops Phorm Also

      I still will not be completely happy until I hear that Sky are not interested either as their ongoing silence is deafening.

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      Re: Carphone Warehouse Drops Phorm Also

      Sky had no plans to use Phorm when asked, in the carnation that it was known as. Although they would never actually put that into official words.

      The impression I got was it would not be done, unless it was to change completely, or in other words, absolutely no privacy concerns. I guess Sky would have waited until BT rolled it out just like TalkTalk and VM were probably going to do, and then measured the fallout.

      The problem with Phorm, unless it was Opt Out, and not Opt In only, the business model was prone to failure. The figures just would have not added up, as an Opt In, it had to be Opt Out by default. Which we all know is the biggest issue for privacy.


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