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    BT drops Phorm

    This is a discussion on BT drops Phorm within the Website news forums, part of the SkyUser Announcements category; BT has quietly ditched a controversial system that tracks the internet habits of its customers, developed by the technology firm ...

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      NewsreadeR's Avatar
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      BT drops Phorm

      BT has quietly ditched a controversial system that tracks the internet habits of its customers, developed by the technology firm Phorm, which has been attacked as online snooping by privacy campaigners. BT was a key player in the development of Phorm's Webwise system, which uses information about which sites an internet user visits to target them with relevant advertising on subsequent pages.

      BT drops Phorm targeted ad service after customers cry foul over privacy | Business | The Guardian

      Also El Reg reports:

      BT has abandoned plans to roll out Phorm's controversial web monitoring and profiling system across its broadband network, claiming it needs to concentrate resources on network upgrades.

      BT abandons Phorm ? The Register


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      Re: BT drops Phorm

      It's only a short term move, the full statement says of BT:

      "BT's public statement today adopted Google's preferred "interest based advertising" terminology. It made no mention of the fierce reaction to its relationship with Phorm.

      "We continue to believe the interest based advertising category offers major benefits for consumers and publishers alike. However, given our public commitment to developing next generation broadband and television services in the UK, we have decided to weigh up the balance of resources devoted to other opportunities," it said.

      "Given these resource commitments, we don't have immediate plans to deploy Webwise today. However, the interest based advertising market is extremely dynamic and we intend to monitor Phorm's progress with other ISPs and with Webwise Discover before finalising our plans."

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      Re: BT drops Phorm

      Too late BT, I've already left!
      Geoff, York.
      Can't call me a Luddite now!


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      Re: BT drops Phorm

      Quote Originally Posted by dms05 View Post
      It's only a short term move, the full statement says of BT:

      Maybe, maybe not. BT are probably under some kind of contract with Phorm and so to say outright 'We don't want Phorm' could backfire on them.

      It all depends how you interpret the goings on behind the scenes I guess.

      If you look back, Phorm's Kent Ertugrul said: "We're not able to comment on specific timings but our work with BT is the most advanced."

      "It'll most definitely be online by the end of the year," he added, commenting on specific timings.

      But now, BT are saying something completely different. The good thing though, Phorm's shares have dropped by a huge amount today, in fact, they are now 36.32% down.


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