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    F1 owners say UK paywall TV deal they have inherited is detrimental to sport

    This is a discussion on F1 owners say UK paywall TV deal they have inherited is detrimental to sport within the Sky Sports forums, part of the Sky TV Channels category; https://www.theguardian.com/sport/20...rt-formula-one Formula One will be behind paywall between 2019 and 2024 Managing director Sean Bratches says ‘free to air is ...

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      F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      https://www.theguardian.com/sport/20...rt-formula-one
      • Formula One will be behind paywall between 2019 and 2024
      • Managing director Sean Bratches says ‘free to air is critical’


      Formula One’s new owners believe the UK television rights deal they have inherited from the previous management, led by Bernie Ecclestone, is detrimental to the sport – with coverage entirely behind a paywall from 2019 to 2024

      Sean Bratches, the managing director of commercial operations for the Formula One Group, sees free-to-air television as key to the future of the sport but F1 will be shown exclusively on Sky for five years from 2019. On Tuesday the chief executive, Chase Carey, criticised Ecclestone as having a “short-term, deal of the day focus”.

      “Free to air is critically important to us,” Bratches said at the FIA conference. “My vision as it relates to media rights is a hybrid of free to air and pay. Our plan is to balance the two but have a prominent, over the year, free-to-air voice. That is important from a fans, sponsors and relevance standpoint. There is the cauldron full of cash on the pay side and on the other side of the scale you have brand and reach.

      “My view is a 30-70 model of free-to-air to pay, where you have a number of grands prix to be on free to air and then we can play and toil with the pay side to generate revenue that we can reinvest back into the sport.”

      Sky’s coverage began in 2012 when the BBC was still showing 10 races a season, after which year the 2015 Formula One global media report showed a drop of 3.8 million viewers in the UK. It was the sharpest drop during a 17% fall in viewing figures between 2011 and 2015 cited in the same report.

      Bratches was aware of the global decline but insisted they could not be renegotiate. “That deal is an agreement that we inherited,” he said. “They are done between adult parties at an arm’s length and my suspicion is that Sky is very happy and we are going to honour and respect the deals that were in place when we arrived.”

      Cricket is an example of the issues of losing a sport from free-to-air TV. The 2005 Ashes on Channel Four hit a peak audience of 8.4m compared to the final day of England’s first Test victory against Australia in 2015 which had an audience on Sky of 467,000. The same year the Sport England Active People survey showed a decline of 32% in the number of people aged 16 or older playing cricket at least once a month during the season since 2007.

      For Formula One, participation is not the benchmark but catching the fans of the future when they are young is crucial. Most followers will attest that it was in their youth that they formed an affiliation to the sport.

      Bratches acknowledged that it would be key to their assessment of future rights deals. “Central to the thesis of our management of this extraordinary property is to serve the F1 fan and we are going to do that with rigour,” he said.


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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      At last, someone with some common sense and intelligence, where the mighty dollar is not the be all and end all, unlike good old Bernie!
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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      Perhaps if the BBC had become a subscription channel, instead of their TV License taxation, such an issue would be mute. They'd still have the rights to broadcast and make a little money too.

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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      Oh this is definitely about the mighty dollar. New owners have made no secret of wanting to turn F1 weekends into 'super bowel' like events with all the associate razzmatazz, pop concerts & mega deal advertising spots.

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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      Quote Originally Posted by Scubbie View Post
      Perhaps if the BBC had become a subscription channel, instead of their TV License taxation, such an issue would be mute. They'd still have the rights to broadcast and make a little money too.
      The BBC IS a subscription model - only it's compulsory and they call it a licence, and unlike Sky which is also a subscription service, they do not have adverts.

      - - - Updated - - -

      Quote Originally Posted by mss911 View Post
      Oh this is definitely about the mighty dollar. New owners have made no secret of wanting to turn F1 weekends into 'super bowel' like events with all the associate razzmatazz, pop concerts & mega deal advertising spots.
      But the advertisers pay, not the end viewer.
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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      Whilst many would agree with you, technically it is slightly different to the Sky model.

      If you don't want to watch Sky, then you don't pay the subscription fee. Simple.

      On the other hand, if you wat to watch Sky and don't want to watch BBC content you still have to pay the TV License fee or go to prison.

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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      It's a state funded operation. There are quite a few things I end up paying the state for that I do not use and I cannot opt out of - at least with the licence fee you have a choice, and it's still pretty good value for money.
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      Re: F1 owners say UK paywall TV deal they have inherited is detrimental to sport

      Quote Originally Posted by marjohn56 View Post
      It's a state funded operation. There are quite a few things I end up paying the state for that I do not use and I cannot opt out of - at least with the licence fee you have a choice, and it's still pretty good value for money.
      How, I have to pay for it being a Sky customer. I do not see an option to turn their channels off.
      The BBC iPlayer app and website is insisting you login everytime now and it drops that sign-in one out of every four accesses. Its also now spamming your email everyday, no thanks BBC.

      As for that F1 story, it was taken out of context in a press conf and jumbled reporting.
      There are many countries that have had F1 behind a paywall for sometime, some contracts running for ten years already.
      For me, Sky F1 is far and above the stuff the Beeb did in their last few years and as for C4, its just the dregs of the Beeb journalists carried over and half the races are highlights and its a pretty poor showing broadcasting wise.
      So getting bored with this should be free idea, welcome to the 21st century.

     

     

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