Your forum username:
Do you already have an account?
Forgot your password?
  • Log in or Sign up


    Welcome to Sky User - The Unofficial Support Forum for everything Sky! - Proudly helping over 65k members.


    Advertisement

    Results 1 to 2 of 2

    Sky faces 70pc price rise for German football rights, analysts claim

    This is a discussion on Sky faces 70pc price rise for German football rights, analysts claim within the Sky Sports forums, part of the Sky TV Channels category; Sky faces 70pc price rise for German football rights, analysts claim Sky faces a possible 70pc rise in the bill ...

    1. #1
      Scubbie's Avatar
      Scubbie is offline Sky User Moderator
      Exchange: 02392
      Broadband ISP: Sky Fibre Unlimited
      Router: Sky Q Hub ER110
      Sky TV: Sky+HD box
      Join Date
      Mar 2010
      Location
      Near Portsmouth
      Posts
      28,063
      Thanks
      827
      Thanked 2,205 Times in 2,074 Posts

      Sky faces 70pc price rise for German football rights, analysts claim

      Sky faces 70pc price rise for German football rights, analysts claim
      Sky faces a possible 70pc rise in the bill for German football rights in an auction next month, analysts estimate. The broadcaster currently pays €645m (£508m) per season for exclusive rights to Bundesliga matches but amid stronger competition in the German pay-TV business, the annual bill could rise as high as €1.1bn, say specialists at Ampere Analysis. Its most likely total estimate for the various packages on the block this time is €950m.

      The higher figure is equivalent to Sky’s entire budget for all forms of programming in Germany last year. The company will not bear the full brunt of the inflation, however, as for the first time authorities have introduced rules to prevent any one buyer from winning all the rights on offer. But it will see its grip on the German top flight weakened, as between 10pc and 30pc of games will be awarded to a rival.

      Competition in German pay-TV has been steadily increasing. Deutsche Telekom could seek to boost its offer to consumers with football rights, just as BT has in the UK. Ampere said Discovery, Amazon and the digital sports rights specialist Perform, owned by the oligarch Len Blavatnik, could also bid.

      Ampere’s forecast will be closely watched, as it was one of very few observers to predict the total bill for three years of Premier League rights would top £5bn in the last auction.

      Sky declined to comment.
      Comment: Whilst this does appear to be for the German/Austrian market, it may have consequences for the UK too.


    2. Advertisement
    3. #2
      bubblegun's Avatar
      bubblegun is offline Sky User Member
      Exchange: near Glasgow
      Broadband ISP: Sky ADSL
      Router: Billion 7400
      Sky TV: Sky Q 2TB
      Join Date
      Mar 2007
      Location
      Scotland
      Posts
      1,490
      Thanks
      24
      Thanked 123 Times in 118 Posts

      Re: Sky faces 70pc price rise for German football rights, analysts claim

      UK rights will also be up for grabs so I'd expect Sky will grab them or at least bid them up so BT have to pay more to retain them.
      Please note the views and recommendations in my posts are my own and in no way reflect the views of Sky

     

     

    Tags for this Thread

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •  
    SkyUser - Copyright © 2006-2017. SatDish and NewsreadeR | SkyUser is in no way affiliated with Sky Broadband / BSkyB
    RIPA NOTICE: NO CONSENT IS GIVEN FOR INTERCEPTION OF PAGE TRANSMISSION