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    The HD Subscription Rumour

    This is a discussion on The HD Subscription Rumour within the Sky Rumour Mill forums, part of the Sky news and announcements category; We started a thread based on some information that we received yesterday. As some of you quite rightly guessed it ...

    1. #1
      NewsreadeR's Avatar
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      The HD Subscription Rumour

      We started a thread based on some information that we received yesterday. As some of you quite rightly guessed it was to do with the HD Subscription.

      As per normal, we wanted to try and get more sources of the same or similar information before we actually posted the info that we held, but some of you had already guessed what it may have been about anyway.

      The information that we were told, led us to believe that the HD Subscriptions were to be dropped for those customers that had Multiroom, but on speaking to our other sources, we were none the wiser, as no one else had heard or knew anything about it. This is why we held back on any further information during the course of today.

      We did email Sky to ask if there was any truth or if they could give us any further information on the matter, but we never heard anything back to confirm or deny.

      Apparently there was talk or some type of plan for this to happen, discussed weeks ago, but on this occasion it never materialised.

      We intentionally did not mean to mislead anyone, and on hindsight, I feel that not posting the information was the right step to take initially, at least until we had some further information / clarity from the original source, which we have now had. (This was the PM that we were waiting for before)

      So until it happens, it looks like the HD sub is here to stay for the time being, but the thought of it being scrapped was a nice one for the last 24 hours or so.

      So on this occasion, we would like to apologise, if anyone's hopes had been built up during the day.

      Here's the original information....

      it looks like there will be a welcome change to bills for customers. If a customer has HD as well as a multiroom, the HD will be free of charge.
      That info is from a senior manager within Sky.
      And here is the information that we were waiting for

      Bad news. The offer I detailed yesterday is not happening. Turns out it was something that was being talked about but has been shelved!


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    4. #2
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      Re: The HD Subscription Rumour

      The mathematics of dropping HD charges make the likely hood very remote. 10/month means each customer is paying 120/year. If that applies to 5 million customers then Sky would be giving away 600 million pounds a year. As providing HD doesn't cost anything like 10/month then Sky would see their bottom line profits drop by at least 500 million in a full year. So why would they do it? Sky would always look to add extras to their packages (that possibly cost little or nothing to provide) but are seen as welcome additions by the customer - like an Undelete button on the Planner.

      I now look at my monthly Sky bill and the TV proportion reduces as time goes by with Telephone and Broadband services increasing in price on a regular basis. I think Sky are charging as much as they can for TV and don't want to reduce their profits from this sector so are concentrating their price increases on Telephone and Broadband. So maybe that is where we can all reduce our costs by looking for alternate providers especially as Anytime+ is now available to anyone with a suitable STB and subscription.

    5. #3
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      Re: The HD Subscription Rumour

      Quote Originally Posted by dms05 View Post
      The mathematics of dropping HD charges make the likely hood very remote. 10/month means each customer is paying 120/year. If that applies to 5 million customers then Sky would be giving away 600 million pounds a year. As providing HD doesn't cost anything like 10/month then Sky would see their bottom line profits drop by at least 500 million in a full year. So why would they do it? .
      They would do it in order to attract more customers! The Pay TV market is now pretty mature in this country and companies are having to come up with more imaginative ways to increase numbers. Many would see "free" HD as a big selling point and as the cost of HD production and distribution continues to fall, the long-term income from a relatively few extra customers would easily offset losses from the HD sub.
      stereohaven likes this.

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      Re: The HD Subscription Rumour

      it's a shame. With a few HD channels being free anyway my tendency is to just have those and not pay for the others. Never too keen on paying for HD as an extra. I hope one day they do change it..

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      Re: The HD Subscription Rumour

      Quote Originally Posted by Restorer View Post
      They would do it in order to attract more customers! The Pay TV market is now pretty mature in this country and companies are having to come up with more imaginative ways to increase numbers. Many would see "free" HD as a big selling point and as the cost of HD production and distribution continues to fall, the long-term income from a relatively few extra customers would easily offset losses from the HD sub.
      I agree.

      I don't think we are that far away from seeing at least a reduction in the HD charge or perhaps a tiering of the charge depending on your package as I mentioned in the other thread, e.g. Entertainment Package + 10.25 for HD, Entertainment Extra + 5.25 for HD, Sky World = HD included.

      The longer that other providers can push "free" HD the more difficult it will become for Sky to continue to charge for it, especially as more channels that are not Sky exclusive become available in HD on other platforms.

      At the moment I only have the HD pack because I have Sky World and a whopping "return to Sky" discount so the extra cost is more than nullified. I'm not sure I will keep it when my discounts expire though as I will probably drop down to Entertainment Extra at that point.

      It's a shame the rumour was unfounded but it wouldn't surprise me if changes to the charge are being discussed.

    8. #6
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      Re: The HD Subscription Rumour

      It would have been a very welcome change as its mostly only the free hd channels that were bothered about and always meant to cancel the hd sub after the initial required period anyway but ended up keeping it only because they launched F1 channel so if they drop F1 from the HD sub as some have mentioned is a rumour and make it extra (i dont have any sports) then i would drop the HD sub like a hot brick, tho actually thinking about it even if they do stop giving F1 free with HD sub and make you pay extra for it or add it to sports sub then i bet you would still need the HD sub as well to get the HD vers of the chan which would be totally pants

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      Re: The HD Subscription Rumour

      if it turns out to be true it would be great for those wanting hd as a multi room because my mother could get something like a 1tb hd box and I could have her old box and replace my old stb which doesn't do hd.

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      Re: The HD Subscription Rumour

      Quote Originally Posted by Restorer View Post
      They would do it in order to attract more customers! The Pay TV market is now pretty mature in this country and companies are having to come up with more imaginative ways to increase numbers. Many would see "free" HD as a big selling point and as the cost of HD production and distribution continues to fall, the long-term income from a relatively few extra customers would easily offset losses from the HD sub.
      Lets say a 'new' Sky customer pays 300/year. To make up for the loss of 600 million/year by dropping the HD charge Sky would need to attract 2 million new customers to just break even. On a straight financial basis I don't see Sky ever dropping the HD charge, the best we can hope for is the amalgamation of the charge into the package cost and the more packages you have the less the HD contribution costs. So basic Sky customers pay 10/month and the very top package pays 1/month.

      Once Sky started to charge for HD it made it almost impossible for it to drop the charge as it may well be the single most profitable part of the Sky operation.

    11. #9
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      Re: The HD Subscription Rumour

      On a straight financial basis I don't see Sky ever dropping the HD charge,
      I remember we once thought that about Sky+, but they dropped the charge there.
      NewsreadeR, Moxey and totalwar like this.

      TomD


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      Re: The HD Subscription Rumour

      I remember a few months ago I was talking to a Sky engineer in a local pub. He told me that Sky were thinking of dropping the HD charges. I'd love HD myself but can't justify an extra 10.00 per month

     

     
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