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    Sky to launch new service on digital terrestrial television

    This is a discussion on Sky to launch new service on digital terrestrial television within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky today announced that it is developing plans for the launch of a subscription television service on digital terrestrial television ...

    1. #1
      NewsreadeR's Avatar
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      Sky to launch new service on digital terrestrial television

      Sky today announced that it is developing plans for the launch of a subscription television service on digital terrestrial television (DTT) this summer. The new service will allow customers to receive some of Sky's most popular programmes - including sport and movies - through a conventional rooftop aerial and a DTT box for a monthly subscription.

      By bringing back some of the UK's most popular pay-TV content to the DTT platform*, Sky aims to create more choice for customers who are interested in upgrading from free-to-air to pay-TV. This represents an attractive commercial opportunity, benefiting from existing investments in programming and infrastructure, and attracting new customers to Sky over and above current plans for the growth of Sky's satellite service.

      The line-up of channels on the new service will offer a range of content including sports, movies, entertainment and news. The sports service will include live coverage from the Barclays Premiership and other top events. Full details, including branding, pricing and the complete channel line-up, will be revealed closer to launch.

      The new service will make use of existing capacity that Sky currently uses to broadcast Sky Three, Sky News and Sky Sports News. As a result, these channels will cease to be available free-to-air via DTT in advance of the launch of the pay-TV service.

      Sky plans to broadcast its pay-TV channels on DTT using the more efficient MPEG4 compression technology, bringing innovation to the platform and enabling Sky to offer four 24-hour video streams in place of the three Sky channels currently available, with further improvements expected in future. The pay-TV service will use a highly secure conditional access (CA) system similar to the one that Sky uses for its satellite television service.

      To access the service, customers will buy a new set-top box that includes the relevant CA software and MPEG4 decoder. It is anticipated that once the service launches multiple manufacturers will have the opportunity to produce compatible set-top-boxes and other DTT receivers.

      The launch of the new service is subject to approval by Ofcom of the necessary variations to licences held by Sky and National Grid Wireless, which provides DTT transmission and multiplexing services to Sky.

      Mike Darcey, Sky's Chief Operating Officer, said:

      "We look forward to bringing some of Sky's most popular content to digital terrestrial viewers. This will give families more choice and increase the availability of leading content and channel brands."

      -end-

      Notes

      * A selection of Sky's basic and premium pay TV content, including live Premiership football, were available on DTT from 1998 to 2002.


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      Alan b's Avatar
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      Re: Sky to launch new service on digital terrestrial television

      Just being reading about this myself. I guess with the lanch of the Virgin service and the fact that Premiership football is available on DTT via Sentana, Sky had to do something.

      Will be interesting to see the costs involved with these new boxes that are going to be required.

    4. #3
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      Re: Sky to launch new service on digital terrestrial television

      The new service will make use of existing capacity that Sky currently uses to broadcast Sky Three, Sky News and Sky Sports News. As a result, these channels will cease to be available free-to-air via DTT in advance of the launch of the pay-TV service.
      Can't believe they're taking these off of freeview! Wait to the Gran hears, she'll go crazy, "Told you I didn't need that freeview box"!!

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      Re: Sky to launch new service on digital terrestrial television

      Apparently it looks like Sky are having a rethink according to this.

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      Re: Sky to launch new service on digital terrestrial television

      I tend to agree with some of the posters over at Digital Spy when they say that perhaps Sky have got wind that Ofcom are not going to allow them to remove these channels hence this story.

     

     

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