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    Sky & 20th Century Fox team up again in a creative campaign to promote Sky Fibre with X-MEN

    This is a discussion on Sky & 20th Century Fox team up again in a creative campaign to promote Sky Fibre with X-MEN within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky and Twentieth Century Fox Film Company team up again in a creative campaign to promote Sky Fibre with X-MEN: ...

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      Sky & 20th Century Fox team up again in a creative campaign to promote Sky Fibre with X-MEN

      Sky and Twentieth Century Fox Film Company team up again in a creative campaign to promote Sky Fibre with X-MEN: APOCALYPSE





      Sky has joined forces with Twentieth Century Fox for the second time this year to create a brand new campaign - this time featuring characters from the upcoming X-MEN: APOCALYPSE film to promote Sky Fibre.

      The new campaign, which launches on 16th April, features the characters from the latest “X-MEN: APOCALYPSE” film, which will be in cinemas in the UK on 18th May. The TV ad was directed by Brian Smrz, (Second Unit Director for X-MEN: APOCALYPSE and X-MEN: Days of Future Past), and shot at Vancouver Studios using talent from the film, including Quicksilver (Evan Peters), Cyclops (Tye Sheridan), Nightcrawler (Kodi Smit-McPhee) and Storm (Alexandra Shipp).

      The TV ad is set in the library at Xavier’s School for Gifted Youngers, where we see Quicksilver trying to impress a girl who is streaming a movie on her laptop, but is having trouble doing so because her broadband is buffering. Quicksilver looks around the room and realises the other mutants in the room are all online on various devices. He uses his mutant ability to zip around the room at great speed, turning off the other mutants’ devices while they are frozen in time, all in an effort to save the girl from the poor performing broadband. Unfortunately this doesn’t help and the girl tells him that superfast Sky Fibre is the solution they need. He races off again and installs Sky Fibre in no time at all.

      Leon Jaume, Executive Creative Director at WCRS comments:“Utilising Quicksilver, a character whose superhuman ability is to move at super speed to promote a product that is all about speed, was an opportunity too good to pass up. Working with the cast and crew from the film itself, we knew the end product would be of film quality.”

      The campaign will also feature in cinema, radio, digital platforms, press and out of home media across Britain. Sky is the second largest broadband provider in the UK as well as the number one ‘triple-play’ provider of TV, broadband and home phone.

      Lyssa McGowan, Director, Sky Broadband, comments: “We’re delighted to have partnered with 20th Century Fox Film Company again to create a genuinely original, and fun, campaign. There’s nobody better than Quicksilver to illustrate the power and speed of Sky Fibre, and with our latest offer, one year free, there’s never been a better time to sign up.”

      X-MEN: APOCALYPSE OFFICIAL SYNOPSIS:

      Following the critically acclaimed global smash hit X-Men: Days of Future Past, director Bryan Singer returns with X-MEN: APOCALYPSE.

      Since the dawn of civilization, he was worshipped as a god. Apocalypse, the first and most powerful mutant from Marvel’s X-Men universe, amassed the powers of many other mutants, becoming immortal and invincible. Upon awakening after thousands of years, he is disillusioned with the world as he finds it and recruits a team of powerful mutants, including a disheartened Magneto (Michael Fassbender), to cleanse mankind and create a new world order, over which he will reign. As the fate of the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of Professor X (James McAvoy) must lead a team of young X-Men to stop their greatest nemesis and save mankind from complete destruction.


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    3. #2
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      Re: Sky & 20th Century Fox team up again in a creative campaign to promote Sky Fibre with X-MEN

      Maybe instead of putting money into these types of promotions they could instead look to improving the service.

      For example, making the 76mbps option more of a standard option as opposed to having to hunt it down on their website.

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      Re: Sky & 20th Century Fox team up again in a creative campaign to promote Sky Fibre with X-MEN

      Hmmm... Certainly I'd love to see Sky pushing the SFUP product more, along with improved pricing. Sadly not everyone would benefit is the Sky Fibre Broadband (38mb) product were quashed in favour of SFUP. Many homes are lucky to received 20mb with Fibre and BTO is currently investigating an 18mb product.

      As for using big names to help boost the advertising, that is pretty much standard practise for anyone involved in advertising.

      Sky Fibre Unlimited Pro: Connected at 80,000 kbps / 20,000 kbps
      Previous ADSL2+ Speed 19999 kbps 1153 kbps, Line Attenuation 17.5 db 6.9 db, Noise Margin 7.5 dB 8.7 dB
      Speedtest: 17.15MB/s 0.97Mb/s Ping 31 ms

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      Re: Sky & 20th Century Fox team up again in a creative campaign to promote Sky Fibre with X-MEN

      Quote Originally Posted by tech3475 View Post
      Maybe instead of putting money into these types of promotions they could instead look to improving the service.

      For example, making the 76mbps option more of a standard option as opposed to having to hunt it down on their website.
      I read something a few days ago about BT making 54 or 56Mbps the base standard package instead of 38 at the same price as 38.

     

     

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