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    Sky, 20th Century Fox & Dreamworks to promote Sky Broadband

    This is a discussion on Sky, 20th Century Fox & Dreamworks to promote Sky Broadband within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky, Twentieth Century Fox Film Company and DreamWorks Animation team up in creative campaign to promote Sky Broadband with highly ...

    1. #1
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      Sky, 20th Century Fox & Dreamworks to promote Sky Broadband

      Sky, Twentieth Century Fox Film Company and DreamWorks Animation team up in creative campaign to promote Sky Broadband with highly anticipated sequel “Kung Fu Panda 3”





      Sky has joined forces with Twentieth Century Fox and DreamWorks Animation to create a brand new campaign featuring characters from DreamWorks Animation’s latest feature “Kung Fu Panda 3” to promote Sky Broadband.

      The new campaign, which launches on Christmas Day, features the characters from the latest “Kung Fu Panda 3” film, which will be premiering in the UK on the 11th March. The bespoke 50 second animated advert shows us what life is like inside the peaceful paradise that is the Panda Village – and how unreliable internet can disrupt everyone’s 'feng shui’.

      In the TV ad, Po’s biological father Li Shan is seen lulling the last of the baby pandas to sleep so he can snack on his favourite dumplings. Not wanting to miss the picturesque moment, Po and his adoptive father, Mr. Ping, decide to film it on their tablet as Li Shan adds some flavour to his dumplings with pepper. Unwittingly, he sprinkles some on one of the baby pandas which causes it to let out an almighty sneeze, startling Li Shan in the process and setting off a chain reaction of sneezing baby pandas.

      Po, delighted at what he has just captured, decides to upload the hilarious video but is hindered by a slow internet connection. Mr. Ping, points out that they wouldn’t have had this issue if they had Sky Broadband, which is now available in the Sky Broadband Big Sale. The campaign will also feature on radio as well as on digital platforms, print media and on posters across Britain.

      In the Sky Broadband Big Sale, new customers can get 12 months free Sky Broadband Unlimited, on a 12 month contract, or take advantage of half price Sky Fibre offers.

      Lyssa McGowan, Director, Sky Broadband, comments: “We’re delighted to have teamed up Twentieth Century Fox Film Company and DreamWorks Animation to come up with a truly great ad. We’re sure our customers will love it just as much as our great broadband deals. ”

      To preview the ad, please click here.

      In 2016, one of the most successful animated franchises in the world returns with its biggest comedy adventure yet, KUNG FU PANDA 3. When Po's long-lost panda father suddenly reappears, the reunited duo travels to a secret panda paradise to meet scores of hilarious new panda characters. But when the supernatural villain Kai begins to sweep across China destroying all the kung fu masters, Po must do the impossible—learn to train a village full of his fun-loving, clumsy brethren to become the ultimate band of Kung Fu Pandas!


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      Re: Sky, 20th Century Fox & Dreamworks to promote Sky Broadband

      Saw this advert many times over the last few days.
      Sky do like their cartoon characters in their adverts, toy story and muppets come to mind.
      But must admit I know nothing about Kung Fu Panda, it really must have passed me by.
      Does make me think who this type of ad is aimed at, as it was during the evening.

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      Re: Sky, 20th Century Fox & Dreamworks to promote Sky Broadband

      Looking at the analytics, which YouTube provides, I would say that the ad appeals to a very wide spectrum of people.

      Top locations
      Views
      13–17
      18–24
      25–34
      35–44
      45–54
      55–64
      65+
      Gender
      m / f
      United Kingdom 1,820 3.9% 15% 40% 22% 15% 2.1% 1.6% 53/47
      United States 1,679 16% 30% 33% 9.3% 7.7% 2.2% 0.6% 42/58
      Ireland 228 18% 11% 24% 26% 21% 0.0% 0.0% 66/34
      Mexico 136 12% 52% 15% 9.1% 6.1% 0.0% 6.1% 33/67
      Thailand 101 4.2% 29% 46% 17% 4.2% 0.0% 0.0% 71/29
      Canada 85 43% 19% 24% 4.8% 0.0% 0.0% 9.5% 43/57

      They don't collect data for those under 13.

      As for the films, Kung Fu Panda & Kung Fu Panda 2, they are a good laugh. I guess this is reflected in the popularity of the ad.

      Sky Fibre Unlimited Pro: Connected at 80,000 kbps / 20,000 kbps
      Previous ADSL2+ Speed 19999 kbps 1153 kbps, Line Attenuation 17.5 db 6.9 db, Noise Margin 7.5 dB 8.7 dB
      Speedtest: 17.15MB/s 0.97Mb/s Ping 31 ms

     

     

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