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    Sky opens up the Italian market with landmark new partnership

    This is a discussion on Sky opens up the Italian market with landmark new partnership within the Sky news and announcements forums, part of the SkyUser Announcements category; https://corporate.sky.com/media-cent...ew-partnership Sky has opened up significant new headroom for growth in Italy with the launch of a new IPTV service ...

    1. #1
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      Sky opens up the Italian market with landmark new partnership

      https://corporate.sky.com/media-cent...ew-partnership
      Sky has opened up significant new headroom for growth in Italy with the launch of a new IPTV service in partnership with Telecom Italia. Under the terms of the landmark new deal, Sky in Italy is offering all of its market-leading content line-up over broadband for the first time, broadening its reach and enabling it to access the many Italian households who are unable to install a satellite dish.

      The jointly-branded service will be available to all TIM broadband customers using Telecom Italia’s network and a dedicated My Sky HD decoder. Customers will have access to all of Sky’s exclusive sport, movies and entertainment content and will enjoy all the benefits of the Sky viewing experience, including HD, Sky On Demand and the popular Restart function which allows customers to go back to the start of a film.

      Andrea Zappia, Chief Executive, Sky Italia commented: “This partnership is a great example of two companies embracing innovation to open up new opportunities for growth. For the very first time, the millions of Italian customers unable to install a dish will be able to enjoy all the benefits of the Sky experience as part of a great value bundled offering. We feel excited about the future.”

      Sky’s partnership with Telecom Italia is part of the company’s strategy of broader-based growth which includes extending its reach and targeting new segments of the market via IPTV and over the top (OTT) services.


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      Re: Sky opens up the Italian market with landmark new partnership

      I for one am not really interested in what sky does in Italy or any other country. I would like to see them spend more money improving the programmes here instead of the endless repeats.

      Mickr

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      Re: Sky opens up the Italian market with landmark new partnership

      I nearly didn't cross-post this story, then I noticed that they are delving into IPTV in Italy.

      Now in the UK we only have the likes of BT, TalkTalk and PlusNet who supply IPTV boxes with their broadband. Of course you could purchase an IPTV STB yourself, but this shows that Sky are working on this.

      Since one of the big things about Sky (UK) buying Sky Italia and Sky Deutschland is that they can combine their development teams, I guess that there are implications for us in the UK too.

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      I'm pleased that you did post it Scubbie. It's important to understand that Sky plc is now a single pan-European enterprise embracing UK, Germany & Italy under one umbrella (instead of being seperately run businesses with little or no interference with each others). The potential consequences for the future development of and investment in products and services will be huge. We've already seen "Fortitude" which was developed to appeal to a wider European audience and was shown across Sky territories at the same time.
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      Re: Sky opens up the Italian market with landmark new partnership

      Wonder if it will be true HD or similar to Sky's Now TV Roku box?

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      Re: Sky opens up the Italian market with landmark new partnership

      Quote Originally Posted by mickr View Post
      I for one am not really interested in what sky does in Italy or any other country. I would like to see them spend more money improving the programmes here instead of the endless repeats.

      Mickr
      You know how when you have one of those bored moments flicking through the EPG and thinking, god! Look at all these SD and +1 channels. I was expecting by now all the News channels would be HD by 2015. Even the American shows are in HD. Conan on TCM HD, can't remember the other on Sky 1 HD… A guy with short hair and glasses….

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      Re: Sky opens up the Italian market with landmark new partnership

      Quote Originally Posted by seawright View Post
      Wonder if it will be true HD or similar to Sky's Now TV Roku box?
      Here's the device they launched in italy last week:
      Sky launches Online TV box in Italy : Europe : TVB Europe : International Broadcast News
      Sky in Italy this week launched the Sky Online TV box. Similar to its NOW TV offering, the device turns a standard TV set into a smart TV, allowing customers to access Sky content. Sky is aiming to attract customers who do not wish to sign up for a contract or don't want a satellite dish.

      The release builds on the company's partnership with Roku, a US tech firm which helped in the launch of the NOW TV box in the UK, and for Sky Online in Germany last year.

      The Sky Online TV box can be connected to the internet through an Ethernet cable or Wi-Fi and plugged into the HDMI port of a TV set. In addition to TV content, the Sky Online TV box gives user access to apps including Facebook, Spotify, Vevo, Vimeo, Red Bull TV, Wall Street Journal, Tune In Radio and Roku Player, are also available on the device, with more to be added in the coming months.
      According to the specs here it has ethernet, usb & is capable of 1080p.

      So maybe this will form the basis of what will become the nowtv box mk.II?
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      Re: Sky opens up the Italian market with landmark new partnership

      They just need to sort out their ego and allow netflix and amazon instant on NowTV. Bizzarely you cen get Netflix on the roku in UK but not on the NowTV variant. Amazon Instant just isn't available on any Roku variant in the UK.

      Stop being afraid of the competition and embrace the competition.

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      Re: Sky opens up the Italian market with landmark new partnership

      Or just smash the casing of the italian device above & bolt the gubbins inside the next STB?

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      Re: Sky opens up the Italian market with landmark new partnership

      Quote Originally Posted by gymno View Post
      Or just smash the casing of the italian device above & bolt the gubbins inside the next STB?
      Eh?
      Sky have already removed enough from their stb (modem, rf modulator etc).
      Don't give them an excuse to remove the dish and hard drive as well.
      Scubbie likes this.

     

     
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