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    Sky invests in leading online sports network Whistle Sports

    This is a discussion on Sky invests in leading online sports network Whistle Sports within the Sky news and announcements forums, part of the SkyUser Announcements category; http://corporate.sky.com/rns.aspx?PI...eb0229b8fa973c Maintaining our innovative edge Sky invests in leading online sports network Whistle Sports Sky has invested $7 million in ...

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      Scubbie's Avatar
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      Sky invests in leading online sports network Whistle Sports

      http://corporate.sky.com/rns.aspx?PI...eb0229b8fa973c

      Maintaining our innovative edge

      Sky invests in leading online sports network Whistle Sports




      Sky has invested $7 million in Whistle Sports, the world’s largest sport-focused cross-platform network as the two companies look to work together on creating exciting new content for younger sports fans, particularly ‘young millennials’. Whistle Sports partners with online personalities who create unique video content themed around sports, sports brands and franchises. The network uses a combination of youth-orientated celebrities, innovative programming ideas and formats to make sport more accessible for younger audiences.

      The partnership with Whistle Sports builds on Sky’s ongoing programme of investing in innovative startups that help Sky bring new ideas, insight and services into its business. This follows recent investments in Pluto.TV, the online video aggregator and the US ad tech firm Sharethrough. Sky has previously invested in a number of other pioneering US technology companies, including the IP streaming service provider Roku, the immersive 360 video specialists Jaunt and the video delivery firm 1 Mainstream.

      Whistle Sports has a rapidly-growing library of videos covering a wide variety of sports including basketball, baseball, soccer, and American football, alongside emerging sports such as football freestyle, skateboarding, trick shots, and ultimate frisbee. It has relationships with stars such as Ultimate Frisbee champion Brodie Smith, Dude Perfect, Steve Roberts of STR Skill School and NBA player Jeremy Lin, who have millions of followers on over-the-top (OTT) video and social media platforms.

      Whistle Sports also works with sports leagues and franchises such as the NFL, PGA Tour, NASCAR and Major League Baseball Advanced Media to help them engage with younger sports fans. They work together to create viral video content using Whistle Sports’ talent network along with sports stars and venues, to be shared across a number of platforms including YouTube and Xbox. Whistle Sports has over 8.3 million subscribers, more than 192 channels and over 1.25 billion views. An example of Whistle Sports’ work can be seen here.

      Sky Sports is Europe’s leading multi-platform sports broadcaster and is the home of sports such as English Premier League football, Formula 1, International Cricket, International Rugby and European and US Tour Golf. The relationship with Whistle Sports will offer the potential to collaborate on content creation and to share talent across both networks, as well as exploring innovative promotional opportunities aimed at introducing the respective brands - and their content - to new audiences.

      Whistle Sports is based in New York but has offices in Los Angeles, Dallas and a new office in London, which is headed by former Global Head of Football for YouTube Jeff Nathenson. The new facility will give the Whistle Sports team easier access to Europe’s top leagues and athletes.

      Further details of our investments and Sky’s US office can be found here.

      Barney Francis, Managing Director, Sky Sports, commented: “Whistle Sports has very quickly established itself in the US as a major new sports network. We see lots of potential to harness Sky Sports’ content and relationships with major sports bodies and brands to work alongside Whistle Sports’ talent network. We look forward to exploring opportunities to collaborate on video content that helps broaden engagement in sport, especially for younger audiences.”

      Emma Lloyd, Director, Corporate Business Development, Sky, commented: “This latest investment reflects our ambition to partner with pioneering startups that can help extend our leadership in content distribution, especially online and on mobile. We are committed to developing partnerships right across our business that support and extend our leadership position in technology and innovation.”

      John West, Founder and CEO, Whistle Sports, commented: "This partnership is a tremendous fit for us, given our focus on international expansion. Sky is a recognized leader in sports entertainment and delivery and brings to the partnership some of the highest quality creative and production teams in sports. We look forward to connecting them with our rapidly growing audience and community of creators."


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      Re: Sky invests in leading online sports network Whistle Sports

      alongside emerging sports such as football freestyle, skateboarding, trick shots, and ultimate frisbee.
      There's still hope for lawn mowing championships then.

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      Re: Sky invests in leading online sports network Whistle Sports

      Quote Originally Posted by gymno View Post
      There's still hope for lawn mowing championships then.
      Sorry, but I heard that got cut.
      gymno likes this.

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