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    Sky Sports secures 6 new deals across 6 sports

    This is a discussion on Sky Sports secures 6 new deals across 6 sports within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky Sports secures 6 new deals across 6 sports Sky Sports has secured six long-term rights agreements across six different ...

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      Sky Sports secures 6 new deals across 6 sports

      Sky Sports secures 6 new deals across 6 sports




      Sky Sports has secured six long-term rights agreements across six different sports including the British & Irish Lions, Super League rugby, England overseas cricket, Scottish football, speedway and sports entertainment leader, WWE.

      The deals will further strengthen the unrivalled breadth and quality of coverage on Sky Sports and come on the back of strong growth in audiences. In the last six months of 2013, Sky Sports enjoyed its highest share of viewing for six years, including increased audiences for live Premier League football and its biggest-ever audience for rugby union.

      The rights announced today comprise:


      • LIONS RUGBY– Exclusively live coverage of the 2017 British & Irish Lions Tour to New Zealand, including every Test match against the mighty All Blacks
      • SUPER LEAGUE– A five-year deal from 2017, ensuring only on Sky Sports can viewers enjoy live Super League matches until at least 2021
      • WWE– A five-year deal from 2015 offering over 600 hours of content a year from the worldwide leader in sports entertainment including weekly programming and 12 special PPV events a year
      • ENGLAND CRICKET– A seven-year deal for live cricket from New Zealand, including two England winter tours in 2018 and 2020
      • SCOTTISH FOOTBALL– A four-year deal with the Scottish FA beginning next season for the Scottish Cup, international friendlies and Scottish FA Youth Cup
      • SPEEDWAY– At least five more years of Elite League speedway starting this April, offering Sky Sports viewers live coverage of 25 meetings a season


      The new agreements add to an outstanding line-up of live sport on Sky Sports, with highlights in 2014 to include every match in the ICC World Twenty20, the launch of live coverage of Euro 2016 qualifiers and the Ryder Cup from Gleneagles.

      Barney Francis, managing director of Sky Sports, said:
      “Sky Sports had an excellent year in 2013 and we’re looking forward to an outstanding line-up for our customers in 2014. These agreements secure even more fantastic live sport for our audience, offering them unrivalled breadth and quality for years to come.”

      LIONS TOUR
      Sky Sports will show every match from the British & Irish Lions Tour to New Zealand in 2017 exclusively live, including all Test matches. The agreement takes Sky’s partnership with the Lions into its twenty-first year, with this tour the sixth to be shown. The deal also strengthens Sky Sports’ unrivalled live international, European and domestic rugby union coverage. Only on Sky Sports can viewers enjoy international summer tours plus England, Ireland, France and Italy Autumn Internationals and a wealth of programming. The year-round calendar also includes continued European rugby action, a new deal for live RaboDirect PRO12 matches, women’s matches, Sevens and domestic rugby. Plus there is live coverage of the Super Rugby and The Rugby Championship from the southern hemisphere and much more.

      SUPER LEAGUE RUGBY
      Sky Sports has been awarded a new five-year Super League deal from 2017, taking the partnership between Sky and the RFL beyond 30 years. This new agreement will guarantee Sky Sports viewers live rugby league for at least eight more seasons and also over 100 matches a season from 2015 when a new league structure will mean coverage of matches from a 12-team Championship alongside the 12-club Super League. Under the new deal commencing in 2017, only on Sky Sports will viewers be offered over 80 live Super League matches including Magic Weekend featuring every team, every Play-Off and the Super League Grand Final, live coverage of selected Challenge Cup matches, live coverage of Championship matches and live coverage of the World Club Challenge.

      WWE
      The new agreement with WWE, the worldwide leader in sports entertainment, includes the popular weekly programmes RAW®, SmackDown®, WWE Main Event®, and WWE Experience®, which is due to feature all the WWE superstars, including John Cena, Randy Orton, CM Punk, Big SHOW and DANIEL BRYAN. Sky will also offer 12 special events a year on a pay-per-view basis, including WrestleMania®, Royal Rumble®, SummerSlam®, Survivor Series® and Money in the Bank®.

      ENGLAND CRICKET
      Sky Sports has secured two more England overseas tours as part of a new deal for cricket from New Zealand. The agreement includes the next two tours in 2018 and 2020, as well as New Zealand’s home series with West Indies, India, Sri Lanka, Pakistan, Australia, Zimbabwe, Bangladesh and South Africa. The coverage complements Sky’s year-round coverage of live cricket which includes all England home Tests, One-Day Internationals and Twenty20 matches, at least 60 live county fixtures, plus live cricket from Australia, South Africa, India and West indies.

      SCOTTISH FOOTBALL
      Sky Sports has been awarded a new four-year deal with the Scottish FA for exclusively live rights of the Scottish Cup, Scotland international friendly fixtures and coverage of the Scottish FA Youth Cup until the end of the 2017/18 season. With deals already in place to show all of Scotland’s UEFA EURO 2016 and 2018 FIFA World Cup qualification matches, as well as 30 matches a season from the SPFL, Sky Sports remains the home of Scottish football domestically and internationally. This new agreement includes nine fixtures from each round of the Scottish Cup, including Semi-Finals – one exclusively live – and Final live in the UK and Republic of Ireland, all of Scotland’s home friendly international matches from 2014 to 2018 and exclusively live matches from Scotland’s premier Under-20 tournament featuring youth teams of senior Scottish clubs.

      SPEEDWAY
      Sky Sports will show exclusively live coverage of the speedway’s Elite League, the highest level of competition in the UK, for the next five years thanks to a new deal announced today. The new agreement made with the British Speedway Promoters Association means Sky Sports viewers will be able to watch live coverage of speedway’s Elite League through the summer months, and every season until 2019. The agreement made with the BSPA comprises of a minimum 25 meetings a year through the summer from March to October featuring the 10 teams from the League starting with the Elite Riders Championship at Coventry on Friday 21 March featuring Great Britain’s very own 2013 World Speedway Champion from Wolverhampton Tai Woffinden competing against some of the top riders in World Speedway. The deal also includes exclusively live coverage of the Premier League plus other selected individual events.


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      Re: Sky Sports secures 6 new deals across 6 sports

      This is measly compensation for the loss of the Big One - Champions League Football. From 2015 a Sky Sports subscription will be worth so much less; will the price be reduced accordingly?

      But perhaps Sky could take over NHL ice hockey from the SD-only Premier (never has a name been so inappropriate) Sports?
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      Re: Sky Sports secures 6 new deals across 6 sports

      Of course Sky will loose a lot of money over the loss of the football contracts as many pubs decide to dump them.

      Pubs don't tend to show muh Scottish football in Portsmouth and I can't see there being a large crowd watching the Cricket or WWE either.

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      Re: Sky Sports secures 6 new deals across 6 sports

      Interesting to hear Jeremy Darroch's views on this to investors;

      "Of course the Premier League is an important set of rights, we get that, we will go in with a clear view of what we seek to achieve. Whenever [the auction] arrives we will be ready and in good shape for the process. With any set of rights there is a price beyond which we don't think it provides value. That was the case with the Champions League [which BT secured]. It accounted for just 3% of viewing and there were better ways [to invest]."

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      Re: Sky Sports secures 6 new deals across 6 sports

      I have just filled in a Sky feedback survey about Sports channel subscription. It did not seem very well designed, and as usual I felt that quite often the answers available for ticking did not include the answer I wanted to give. In this survey there was no option to add comments.

      For example, one of the list of sports was "American sports". How can you provide an answer to this? It is just like English sports - on average I am lukewarm about them, but top level football and cricket are the core of my decision to describe to Sky Sports, whereas I hate rugby and the fighting sports - every minute broadcast (and worse, the relentless advertising of these fights) makes me think Sky is throwing my subscription down the drain. Others will see it differently, of course - these are simply my preferences.

      Similarly with American sports - I would love to be able to watch good quality ice hockey broadcasts but have no interest at all in NFL, baseball or basketball. My son likes NFL, but I do not.

      I suppose you can't please everyone all the time. And of course you don't.
      JPL

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      Re: Sky Sports secures 6 new deals across 6 sports

      Quote Originally Posted by JPL View Post
      I suppose you can't please everyone all the time. And of course you don't.
      This is the big thing. Some people just want to watch horse racing, others English Football and some will want to watch Canadian Ice Hockey.

      In their financial report released yesterday, Sky stated that only 3% of their viewing figures were for the Championship Football League. Can someone remind me just how much BT Sports paid for the rights to this again? (hint of sarcasm)

      There are a range of sports to participate in and to watch. With the 6 dedicated sports channels from Sky, 2 from Eurosport and 3 from BT, there must be quite a lot broadcast too. Add to the list the various other add-on sports channels (Chelsea TV, MUTV, Premier, etc.) and you have a total of 20 dedicated sports channels to view.

      Next week sees the launch of the 22nd Winter Olympics from Sochi. This will go on until 23rd February and will no doubt be quite popular with many people. Of course it will only be viewable on the BBC or Eurosport.

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      Re: Sky Sports secures 6 new deals across 6 sports

      Apologies for explaining badly. I should have waited until I had calmed down a bit.

      It was very annoying to be asked to complete a customer survey stated to be for the purpose of discovering my interests in sports on TV and then spend some time working my way through a survey that was so badly designed I was unable to describe my interests either accurately or completely.

      I am surprised that as many as 3% are interested in the Championship Football League.

      P.S. Declared interest: I love to watch football on the TV.
      In football the best of the best comprises the World Cup (one tournament every four years) and the European Champions League (every year). The Sky coverage of the Champions League has been superb so far, whereas BT Sports football coverage is primitive by comparison. The crown jewels have been lost, no matter what spin the Sky PR machine can put on it, no matter what is broadcast instead.
      Last edited by JPL; 01-02-14 at 11:56 AM.
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      Re: Sky Sports secures 6 new deals across 6 sports

      According to the Jeremy Darroch quote in post #4:

      That was the case with the Champions League [which BT secured]. It accounted for just 3% of viewing
      Which is hard to believe, but there you go.
      3% wasn't referring to the english championship football league anyway.

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      Re: Sky Sports secures 6 new deals across 6 sports

      Yeah, I guessed that, it was naughty deliberately to misinterpret it. Sorry.

      But it is difficult make a judgement about viewing figures seeing just one, unqualified number about one subset of the broadcasts of just one sport.

      I have been a Sky Sports subscriber since 1992. Throughout that period the "must have" subscription has been Sky Sports, although I have also from time to time subscribed to Setanta, Premier Sport, ESPN and BT Sports, all of which were merely "nice to have". From 2015 this changes, at least for football fans: BT Sports becomes "must have" and Sky Sports drops to "nice to have".

      This is a big change. In general to have real competition at last really ought to be excellent news for viewers, but for Sky Sports subscribers who are mainly football fans the loss is not mitigated in the slightest by the addition of the 6 new packages described above comprising tier 3 football plus some other sports. BT Sports has paid what seems an outrageously high price to win Champions League football, but maybe the crown jewels are priceless.
      JPL

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      Re: Sky Sports secures 6 new deals across 6 sports

      What can I say apart from.....

      ....a good quality VPN/DNS service + beIN Sports for under £15 a month and sod the lot of them!

     

     

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