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    Sky loses Champions League Rights to BT Sport

    This is a discussion on Sky loses Champions League Rights to BT Sport within the Sky news and announcements forums, part of the SkyUser Announcements category; BBC Sport - Champions League: BT Sport win 897m football rights deal Certainly makes BT Sport more cost effective (assuming ...

    1. #1
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      Sky loses Champions League Rights to BT Sport

      BBC Sport - Champions League: BT Sport win 897m football rights deal

      Certainly makes BT Sport more cost effective (assuming they don't hike subs). Question is how will Sky now justify their current pricing. HD for free maybe?


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      Re: Sky loses Champions League Rights to BT Sport

      It certainly makes a very big hole in Sky's football offerings. However paying 1 billion less for Sports rights will allow them a LOT of room to drop prices. If Sky have 5 million Sports subscribers that would allow then to drop the annual subs by 200/sports-subscriber which is close to the current cost of a Sports sub to Sky. Free Sky Sport if you buy your TV/Phone/BB from Sky? Now isn't that where BT came IN?

      It's certainly a Game changer.

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      Re: Sky loses Champions League Rights to BT Sport

      Sky have released a statement saying that 1b was way in excess of their valuation. We won't know what Sky actually bid and therefore what spare cash it has generated. Its 1b over 3 years too. It will be interesting to see what BT do as they need to recoup that investment. Will BT Sport remain free for their BB subscribers or will they increase the sub for those that currently pay.

      http://news.sky.com/story/1166222/bt...-league-rights

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      Re: Sky loses Champions League Rights to BT Sport

      I think BT were almost forced to give away their initial BT Sports offering because it was such an incomplete package. However with the addition of CL the situation probably changes and the 'free' offer might simply disappear and standard subs appear. That leaves Sky and BT head to head on Sport. One thing is certain - the viewer will not be well served because both suppliers will want to make good profits (however they calculate them and where ever they chose to take them) so the viewer will pay more to support both profit margins for both company's.

      It will be interesting to see which CL games BT choose to make FTA. Will it be the one's of most interest to UK viewers or will they simply offer FTA of one's of lower UK interest (but still major games) between say Inter and PSG?

      Point taken on the contract length of 3 years. However it still allows decent reductions in Sky Sport subs of maybe 6/month.

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      Looks like i timed my move to BT broadband well. (ordered last night, BT sport announced this morning) :sly:

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      Re: Sky loses Champions League Rights to BT Sport

      It does not really follow that Sky can reduce their prices. They do not have full rights at present, these are mainly held by ITV, a terrestrial broadcaster. They can hardly be expected to give a discount for not offering something they never had exclusive rights to in the first place. Apparently the finals of both competitions will be offered to terrestrial broadcasters. I seem to remember another company who made a ridiculous bid for football rights and subsequently went out of business. This may not happen to BT Sport, but unless they increase their user/paying base by a large amount, they may be forced to resell the games to another broadcaster. Sky?

      TomD


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      Re: Sky loses Champions League Rights to BT Sport

      There's no way BT can survive without something major happening. Either there is going to be a big change for current subscribers (especially free subscribers) or they are hoping it will spark a mass move of people to their Broadband service.

      Having watch BT Sport presentation of footy, I'm not impressed. Okay, I know they are new to it, but it wasn't great. Although to be fair, I hate ITVs presentation too!!

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      Re: Sky loses Champions League Rights to BT Sport

      There's one question to be asked as I have both Sky Sports and BT Sport through my Sky Box. Will BT Sport have a red button service for all those Champions League matches and will the BT Sport red button be available on my Sky Box through Sky Digital.
      Ian.

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      With the news only just having broken today, I doubt that they have thought about it at that level of detail as yet Ian. They've got the rest of this season and all of next season to come up with a proposed solution for match choice though!
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      Re: Sky loses Champions League Rights to BT Sport


     

     
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