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    Sky to post almost-live goals on Twitter

    This is a discussion on Sky to post almost-live goals on Twitter within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky to post almost-live goals on Twitter - Telegraph BSkyB will post video clips of its football coverage to Twitter ...

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      Sky to post almost-live goals on Twitter

      Sky to post almost-live goals on Twitter - Telegraph
      BSkyB will post video clips of its football coverage to Twitter in almost real-time in an attempt to capitalise on the kick-by-kick discussion during big matches.

      The experiment will begin this evening when Chelsea face Schalke in the Champions League.

      The videos will be embedded in tweets from Sky Sports accounts, and will also be displayed to those who don’t follow them, via Twitter’s Promoted Tweets service.

      They will include goals soon after they are scored, BSkyB said. The company will also add a short advertisement for Now TV, its internet-based pay-as-you-go service for non-satellite subscribers.

      Currently Twitter users often share video of goals in almost real-time that have been unlawfully uploaded to YouTube and other video websites by fans. BSkyB hopes by posting them itself it can ensure it plays a bigger role in the discussion.

      Dave Gibbs, director of Sky Sports digital media, said the initiative would make sure “we are first and own the social conversation around TV highlights”. The company is using a specialist app for broadcasters developed by a start-up called Grabyo to quickly edit clips during a match and post them to Twitter.

      The move will be welcomed by Twitter, which aims to secure its place as the main outlet for discussion of television online as part of its plan to increase its advertising revenues as it head towards its Wall Street flotation next month.It has introduced a scheme called Twitter Amplify to encourage broadcasters to post more content. It works on a similar basis to BSKyB's plans, with clips promoted to ensure a wider audience, except sponsorship is provided by a third party and revenues are shared between Twitter and the broadcaster.

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