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    Sky buys into 1 Mainstream

    This is a discussion on Sky buys into 1 Mainstream within the Sky news and announcements forums, part of the SkyUser Announcements category; Sky buys into 1 Mainstream BSkyB has purchased a $2m convertible debt security in 1 Mainstream, a Californian based early ...

    1. #1
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      Sky buys into 1 Mainstream

      Sky buys into 1 Mainstream
      BSkyB has purchased a $2m convertible debt security in 1 Mainstream, a Californian based early stage technology company.

      1 Mainstream is a fully automated, highly customizable, app creation and publishing platform that makes it possible create native apps for the most popular TV, tablet, and web platforms.

      It has already been deployed by Sky as part of the recent launch of Sky News on the Roku and Apple TV platforms.

      Mainstream 1 also provides a full 1080p HD video to screens from 7″ to 70″ via a global edge network with adaptive bit rate streaming and DRM.

      It also runs a unified billing platform with In App subscription purchase to all the major app stores built in.
      1 Mainstream

      BSkyB Invests in California Tech Start-up 1 Mainstream - The Hollywood Reporter
      LONDON U.K. TV giant BSkyB said Monday that it has invested in California-based technology start-up 1 Mainstream, which operates an app creation platform for the distribution and monetization of TV content on tablets and other devices and services.

      BSkyB has also struck a commercial agreement with 1 Mainstream covering the use of its technology. Financial details of the commercial deal weren't disclosed.

      In a regulatory filing, BSkyB, in which Rupert Murdoch's 21st Century Fox owns a 39 percent stake, said it has acquired a $2 million convertible debt security in the tech firm. Such securities typically are convertible into an equity stake.

      "1 Mainstream has built a platform, which reduces the time and financial resource required to launch streaming video applications across a range of third-party devices, such as tablets, smart TVs, game consoles and Internet-protocol streaming devices," BSkyB said.

      On its web site, 1 Mainstream says it has brought BSkyB's Sky News to Apple TV and Roku, among other things. It has also worked on getting content on Google TV and TiVo.

      "Create beautiful looking native apps in hours with the push of a button," the company's site says. "1 Mainstream was built so that content networks and distributors can focus on content and viewers, while we worry about apps, devices, streaming and billing."


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      Re: Sky buys into 1 Mainstream

      https://corporate.sky.com/rns.aspx?P...2d216b69e33f88
      Sky Deepens Partnership with OTT Leader 1Mainstream

      Sky has invested a further $5 million in 1Mainstream, a pioneering OTT startup company that operates an automated platform for the distribution of linear and on-demand video to a wide range of internet-connected devices. The investment, which is in the form of a convertible debt security, builds on the $2 million already invested by Sky in August 2013.

      1Mainstream's platform provides powerful automation technology to enable content companies to launch OTT services across multiple platforms - such as Apple TV, Xbox, Android TV and Samsung - in only a matter of weeks and with almost no upfront costs.

      Since its initial investment, Sky has used the 1Mainstream's platform to significantly broaden distribution of its OTT services such as Sky News and NOW TV to its growing digital audience. Partnering with Sky has allowed 1 Mainstream to open up new relationships with media companies and operators around the world.

      As part of this transaction, 1Mainstream plans to create a new subsidiary, with Sky as a shareholder, focusing on new product concepts.

      The expansion of the partnership with 1 Mainstream builds on Sky's ongoing programme of investing in startups that continue to innovate and gain market share. It follows recent investments in the cross-platform network Whistle Sports; online video aggregator Pluto.TV, and US ad tech firm Sharethrough. To sustain its innovation leadership, Sky partners with technology leaders to identify new ways of producing and distributing content, fresh ways of giving customers control over their entertainment and home communications, and helping Sky become more effective or efficient business when it comes to customer service, marketing or enterprise technology.

      Emma Lloyd, Sky's Director of Corporate Business Development and Startup Investments, commented: "We are delighted to be demonstrating our commitment and belief in 1Mainstream by making this additional investment. Our partnership is a great example of the way in which we find innovative and forward-looking startups that support our key business goals. We've already seen the real value by extending the distribution of our content onto new platforms and into new geographies. The 1Mainstream team have some exciting new product ideas in the pipeline and we look forward to exploiting those in the future."

      Rajeev Raman, CEO and Co-founder of 1Mainstream, commented: "It's hard to overstate Sky's role in our development and growth. Their spirit of innovation and ability to partner with a young organization is a rare and potent combination that we are very excited to be a part of. The opportunity to jointly define and build the next generation of digital OTT services is phenomenal. We are very much looking forward to expanding our partnership."

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      Re: Sky buys into 1 Mainstream

      In a regulatory filing, BSkyB, in which Rupert Murdoch's 21st Century Fox owns a 39 percent stake, said it has acquired a $2 million convertible debt security in the tech firm. Such securities typically are convertible into an equity stake.
      I don't know why just about any announcement about Sky has to have RM's name associated with it, although he has a very small personal stake in the company. Murdoch sold off most of his shares in Fox and the 39% he still controls is in the family trust, not his personally

      TomD


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