HOW SKY CUSTOMERS ARE WATCHING….

On Demand

  • Customers who have activated On Demand services through their Sky+HD box increased to 1.7 million – up 70% in 6 months
  • Weekly downloads more than doubled in Q2 to 4.4 million in December
  • Sky’s own content accounts for half of all downloads


Sky Go

  • Unique users of Sky Go up nearly 50% year-on-year
  • 3.1 million unique users in Q2
  • 230,000 watched last Manchester derby live on Sky Go
  • On demand shows getting traction too – 850k views of an Idiot Abroad 3


WHAT SKY CUSTOMERS ARE WATCHING….

Sky Movies

  • The Sky Movies 007 channel reached more than 5 million viewers
  • Total movie downloads across all platforms doubled year-on-year to 30 million in Q2
  • Renewed three of the six major studio deals since the summer: Sony, Warner Bros. and Universal


Sky Sports


  • Sky Sports F1 was watched by over 9m viewers in its debut season
  • 2013 will be a big year for Sky Sports - with The Ashes home and away; Lions’ tour to Australia; Masters from Augusta; Premier League and Champion’s League


Sky Entertainment


  • Sky 1, Sky Atlantic and Sky Living are all rated by customers in the top 5 must-have channels
  • Sky Arts and Sky Living hit record audiences in the Q2 – Arts for Young Doctor’s Notebook, over 1m for first time; Living for Elementary
  • Sky Arts was watched by 9m viewers a month, more than 2x as many as a year ago
  • 2 British comedy awards for Hunderby – best comedy and best new comedy


CUSTOMERS JOINING SKY….



  • 88,000 net growth for the quarter, that’s nearly 1,000 new customers joining Sky each day
  • In TV, Sky added 50,000 new customers in Q2. Of these, 25,000 joined the new internet TV service NOW TV. Sky will introduce Sky Sports to NOW TV later this year giving customers unlimited access for a 24-hour period to the full range of sports offered on all six Sky Sports channels for just £9.99
  • Sky Broadband is the UK’s favourite triple-play provider – a third of all Sky homes take all three services from us.
  • Customers signing up to Sky Broadband increased by 132,000 in Q2 - that’s a brand new broadband customer joining us every 60 seconds.
  • Meanwhile, there are now more than four million Sky Talk customers.


For the full details please click here Q2 12/13