Sports fever sweeps the nation
This is a discussion on Sports fever sweeps the nation within the Sky news and announcements forums, part of the SkyUser Announcements category; With the world’s biggest sporting competition now well underway, new research from Sky today reveals that British patriotism for sport ...
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Sports fever sweeps the nation
With the world’s biggest sporting competition now well underway, new research from Sky today reveals that British patriotism for sport has been ignited with a 38% increase in excitement towards the sporting events taking place this summer 1. With one in four Brits (25%) being allowed to watch sport at work and nearly 1 in 10 (9%) planning a ‘sick day’ in order to enjoy the sports in full, it appears we have become a nation obsessed with this summer’s sporting schedule.
As sports fever sweeps the nation, accessing information remotely on smartphones and tablets is more important than ever. Just under 1 in 10 (8%) of us now check results on the commute into work and then when we get to work while 7% of us are hiding in the toilets with our phones to keep up with the action. Even Brits abroad can’t get enough of the sport back home, with 30% of us keeping abreast of scores when on holiday.
Brits are embracing this summer’s events so much so that 1 in 3 sports viewers (33%) have three devices on the go at once - staying up to date with alternative commentaries, extrastats and what our friends are saying 2.
Sports fever has even had an effect on our homes with nearly half (45%) of Britons having made improvements to their TV sets ahead of the summer, including buying a new TV, upgrading their TV package or buying a 3D TV in order to enjoy selected sports in 3D with Eurosport for the first time. With over 5,530 hours of sports coverage thissummer and 10% of Brits admitting they are watching over 11 hours of sport per week, it’s clear that Brits are glued to their TV sets like never before.
During a major sporting event, 1 in 3 of us (28%) use at least one of their extra screens to check Facebook and an additional 39% of us use them to read Twitter. This phenomenon is expected to increase even further in the next few years; since 2008, Facebook users have already increased from 90 million to 901 millionand Tweeters now totaling 300 million 2. Men prefer to use Twitter whilst watching their favourite sports compared to women, who opt for Facebook.
With the new season approaching, the research also shows that it is football that Brits are most vocal about, with 1 in 5 (19%) of us tweeting during a match, and 1 in 3 (29%) saying that a dramatic sporting moment sends them straight to social media.
To enjoy thousands of hours of unmissable sport this summer, from horse racing to golf, cricket to rowing – sports fans are being spoilt for choice wherever they are in the UK and Ireland. On Sky, the summer’s sporting schedule is being broadcast across six dedicated HD sports channels, including Sky Sports, 1,2, 3 and 4 Sky Sports F1™ HD and Sky Sports News HD. In addition, 24 channels in HD have launched into the Sky TV Guide to showcase every single event from cycling to archery to the 100metre final as part of coverage with the BBC.
For more information on this once in a lifetime summer of sport on Sky visit Believe in Britain | BSkyB
1 = One Poll Survey (May 2012)
2 = http://mashable.com/2012/07/12/2012-...mobile-social/
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- 03-08-12, 01:01 PM #2
Re: Sports fever sweeps the nation
Considering that we've just gained a few more medals this morning and that as I write this Great Britain looks like the devil with 6-6-6...
We aren't in 6th place though in the medal table...
Great Britain is now 4th.