British Eurosport will launch a high definition simulcast channel on the Sky platform from Wednesday 25th July 2012. This will be followed some five weeks later by the launch of British Eurosport 2 HD, meaning both channels will be fully HD on the Sky platform by Monday 3rd September 2012.

Eurosport HD, the pan-European high definition service, has been on the Sky platform since July 2008, enabling Sky customers to see high profile events like the Tour de France, the French Open from Roland Garros and this summer’s Olympic Games in native HD.

However the move to make both British Eurosport channels fully HD means other popular events like British and World Superbikes, MotoGP and the US Open tennis Grand Slam will now be available in native HD.

British Eurosport’s Managing Director David Kerr said, “We are very pleased to be making British rights available in HD for our viewers on the Sky platform. Our passionate and knowledgeable viewers will be able to enjoy more of their favourite sports on British Eurosport in stunning HD than ever before. There are some fantastic events coming up and covering them in HD will add more quality to the depth and specialist knowledge provided by our expert team of Eurosport analysts.”

Luke Bradley-Jones, Sky’s Brand Director, TV Products, said, “Adding HD versions of both British Eurosport channels to HD channel line-up further underlines Sky’s leadership in high definition TV, with more than 60 HD channels now available to Sky customers. We’re also delighted to be continuing to build on our partnership with Eurosport, which later this month will see Sky customers get to experience the first ever Olympics in immersive 3D as Eurosport’s comprehensive 3D coverage of the Games is broadcast on Sky 3D.’