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    Sky remains the home of Premier League football

    This is a discussion on Sky remains the home of Premier League football within the Sky news and announcements forums, part of the SkyUser Announcements category; The Premier League today confirmed that Sky has successfully secured 116 live matches per year for the seasons running from ...

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      Sky remains the home of Premier League football

      The Premier League today confirmed that Sky has successfully secured 116 live matches per year for the seasons running from 2013-14 until 2015-16. As a result, Sky will continue to be the UK's leading Premier League broadcaster with more live matches than ever before

      Sky will pay 760 million per annum for the 5 packages of live rights for each of the three years of the new Premier League agreement. These start in August 2013 after the remaining year of the existing agreements.

      The deal means that Sky Sports will have the very best live Premier League coverage for another four years. Viewers will continue to enjoy Super Sunday and Monday Night Football, with Sky Sports able to offer more of the best matches than any other channel, feature more of the big head-to-head fixtures, and cover every club at least four times a season.

      The Premier League deal complements a series of recent rights acquisitions and renewals - including the Football League, UEFA Champions League, Formula One and England's domestic and international cricket - to ensure that Sky Sports remains the home of sport, with the best line-up of sport on UK television.

      Sky has been awarded live rights across all platforms - including satellite, cable, IPTV, online and mobile. This means that, in addition to TV, Sky customers will continue to benefit from live Premier League coverage through Sky Go on PCs, laptops, smartphones, tablets and games consoles. Coverage will also be made available on Sky's new internet TV service, NOW TV, which launches later this year.

      Jeremy Darroch, Sky's Chief Executive, said: "This is a good result for our customers and for our business. It means that Sky Sports remains the home of Premier League football and that viewers will continue to enjoy our live and exclusive coverage until at least 2016.

      "We have never offered greater depth and breadth of coverage on Sky Sports, with unprecedented live action right across the schedule. At the same time we're pushing ahead with more original British content, extending our leadership as the UK's favourite triple play provider, and launching our new internet TV service, NOW TV, which will give us even more ways to distribute our content.

      "In what was a very competitive tender process, we are pleased to have secured the combination of rights that we wanted, providing certainty for us and our customers. Whilst the cost is higher, we have capacity for this increase through the combination of excellent work on cost efficiency across the business and choices over other future spending. As a result, we remain confident of delivering our financial plans, in line with our expectations, unchanged, in each year of the new deal."

      Barney Francis, Managing Director of Sky Sports, adds: "The Premier League has never been more popular with our customers so it's excellent news that Sky Sports viewers will continue to enjoy the biggest and best games, including Super Sunday and Monday Night Football.

      "Sky Sports viewers have never had so much choice of high quality action. Alongside the Premier League, we have long term agreements in place to show the best in live sport, including UEFA Champions League football, European, Ryder Cup and US tour golf, Test and one-day cricket and Formula One. At the same time, we'll continue to innovate in providing the best coverage possible."


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      Re: Sky remains the home of Premier League football

      - Sky have managed to secure 116 games.
      - BT (yes bt!) have secured around 38.
      - ESPN is out of the premier league scene.

      What a day. I was hoping AL-Jazeera would step up and outbid them all. On the bright side the number of live games has increased. It will be interesting to see how BT intend to broadcast their share of the matches.

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      The interesting change is that Sky no longer have the monopoly on 'first picks' ie it is quite possible that lots of the big games will be shown on BT's service. Currently, ESPN do not the have the rights to any of the big games.

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      Re: Sky remains the home of Premier League football

      Quote Originally Posted by AdamBrunt View Post
      The interesting change is that Sky no longer have the monopoly on 'first picks' ie it is quite possible that lots of the big games will be shown on BT's service. Currently, ESPN do not the have the rights to any of the big games.
      If I understand the agreement (and I don't claim I do!) then BT have the rights to some 'first pick' matches but the time slots these will be broadcast in aren't exactly 'primetime' (ie Noon on Saturday). So it's a bit of a double edged sword for the viewer.

      Also BT are only ever going to be broadcasting over the Internet so it may well mean yet another STB for some customers. Personally I will just stick with Sky and if BT finish up with the most attractive games then I'll cancel Sky rather than buy the additional BT packages.

      BT are so sure of success they have already said the will loose 100 million on the first year of the deal, this looks like cross subsidisation which is illegal under the Traety of Rome. Watch this space!

      Again the Premier League wins but I'm not sure the viewer does. The beginning of the end as greed reaches its climax?

      The Telegraph says about BT :

      "BT won two out of the seven packages on offer, providing it with the right to show matches at 12.45pm on a Saturday as well as on midweek evenings and Bank Holidays. Although the company will only show 38 matches, 18 of these will be first pick, meaning BT will able to broadcast some of the Premier League’s most high-profile matches such as Manchester City against Manchester United."
      Last edited by dms05; 14-06-12 at 11:00 AM.

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      Re: Sky remains the home of Premier League football

      The figure I saw was 3billion ish, what a huge amount of money to invest for the football games. Just shows that Sky get what they want, and money is no object. You could say the same about everything Sky do really, apart from when it goes wrong with customer service issues, but then again they ain't intentional.

      At least BT can now advertise 'We show 66% less Premier League Football games then Sky'


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      Re: Sky remains the home of Premier League football

      Well, at least the overpaid uneducated yobs who kick a plastic ball around the field will be rewarded with yet more money for their lack of skills. What competition is it they are about not to win? I forget, it's one of so many.
      Wireless

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      Re: Sky remains the home of Premier League football

      yay so there's plenty of games for us to watch eh hehe

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      Re: Sky remains the home of Premier League football

      that sucks sky dont have all big games anymore. making you pay for both to get the most.

      i certainly wont.

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      Re: Sky remains the home of Premier League football

      Quote Originally Posted by elim View Post
      that sucks sky dont have all big games anymore. making you pay for both to get the most.

      i certainly wont.
      BT have 18 first pick games. So as their are 38 PL games for each club each season it means Sky will have 20 first pick. Seems an odd ratio when Sky won far more games in total.

      However I agree on the 'if it's split so badly that Sky miss many of the best games then I'll not pay for both packages and will drop Sky'. The same has happened with PL Rugby where Sky didn't even have the final (ESPN had exclusive) so my son has simply dropped Sky completely - that has cost them about 800 as he's dropped absolutely everything. I might do the same with PL football if Sky turn out to be offering a poor deal.

      One other point - will Ofcom continue to make Sky offer their football on the BT network when BT have their own exclusive matches? Apparently very few have taken the BT option even though its cheaper because the total Sky package of Sky Sports 1.2.3.4.F1 and News is such a good deal.

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      Re: Sky remains the home of Premier League football

      Quote Originally Posted by dms05 View Post
      Also BT are only ever going to be broadcasting over the Internet
      Says who ? They have said they will use Infinity (or whatever) to show more features but at no point has it been stated that BT's games will only be available over the net. If that was the case then there is no way they'd have won the rights. Far more likely that it will a new package on BT Vision but it's pretty likely they will also buy 'space' off Sky in the same way ESPN currently shows it's football.

      Quote Originally Posted by dms05 View Post
      BT are so sure of success they have already said the will loose 100 million on the first year of the deal, this looks like cross subsidisation which is illegal under the Traety of Rome. Watch this space!
      Not sure that's true either. Micosoft/Nintendo/Sony have been deliberately making a loss on hardware for decades knowing they'll make it back with games sales - sounds like cross subsidisation to me - without any legal recourse at all.

     

     
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