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    Picnic Broadband?

    This is a discussion on Picnic Broadband? within the Sky news and announcements forums, part of the SkyUser Announcements category; We have had this sent to us by numerous people, so fairly safe to assume its true. This is a ...

    1. #41
      NewsreadeR's Avatar
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      Re: Picnic Broadband?

      We have had this sent to us by numerous people, so fairly safe to assume its true.

      This is a new exciting venture for Sky, we are now going to market our broadband service as a stand alone ISP. Aimed at current FREEVIEW customers on Terrestrial Digital Television, where there are now some 10+million customers with a set top box. We will offer the same speeds and products under the new picnic brand to these potential customers. They will also be offered a telephony product as well. There is a new router for this, a netgear V4 box, and the testing team are currently testing this new router. If you want to look at it, by all means pay a visit to the testing team.


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    3. #42
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      Re: Picnic Broadband?

      I may be being thick, but why target the freeview customers only?

    4. #43
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      Re: Picnic Broadband?

      Quote Originally Posted by reddwarfcrew View Post
      I may be being thick, but why target the freeview customers only?
      In the long run there will only be four types of target audience -- people with Sky, those with Virgin cable, those with Freeview and a negligible minority with a phone line but no telly.

      So it's a bit like targetting everyone except Sky and Virgin users -- who they already target with Sky BB.

      Also probably to maintain some tenuous link to Sky's TV credibility in a marketing sense and perhaps to make Freeview users feel they should "upgrade" to broadband (and, doubtless, hopefully then to Sky telly).

    5. #44
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      Re: Picnic Broadband?

      but thats the point. Surely a good target audience would be those yet to decide which digital provider they go with.

      And how on earth will they enforce that you have to be a freeview customer..... i just can't see the logistics here as wouldn't they have to physically come to the home to check you had a freeview box????????

      ..... or have i lost the plot?

    6. #45
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      Re: Picnic Broadband?

      Regarding freeview, considering the great analogue switch off is starting soon with the whole country being analogue free by 2012, I'd say if your not on VM or Sky your more or less have to get a freeview box otherwise no TV for you.

      I think they mean they are targeting non VM and Sky customers, of course it does mean they can have a totally different price structure and range of products.

    7. #46
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      Re: Picnic Broadband?

      Also, it may be the case that they've realised what the potential profits of a broadband service are now they have the network built. As said above, the freeview is most likely an effort to retain a link to 'Sky' as an expert at TV...

    8. #47
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      Re: Picnic Broadband?

      Judging by further info we have received, this is likely to be tied into the Sky Phone line rental as well, (not confirmed) at 9.00 per mth


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    9. #48
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      Re: Picnic Broadband?

      Quote Originally Posted by NewsreadeR View Post
      We have had this sent to us by numerous people, so fairly safe to assume its true.
      Quote Originally Posted by NewsreadeR View Post
      They will also be offered a telephony product as well. There is a new router for this, a netgear V4 box, and the testing team are currently testing this new router. If you want to look at it, by all means pay a visit to the testing team.
      Does the quote in Newsreaders post indicate that the new router that is being tested at the moment is only for use by the new Picnic service? That's how it reads to me,

    10. #49
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      Re: Picnic Broadband?

      That is how I would read it.

    11. #50
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      Re: Picnic Broadband?

      Quote Originally Posted by wedgehog View Post
      Does the quote in Newsreaders post indicate that the new router that is being tested at the moment is only for use by the new Picnic service? That's how it reads to me,
      Nope.

      The router that is being tested at the moment is a V2. The V4 one is for the Picnic users. So what happened to the V3?


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