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    • 1 Post By pete.i

    Sprout it from the rooftops, Christmas is here with Sky Movies

    This is a discussion on Sprout it from the rooftops, Christmas is here with Sky Movies within the Sky Movies forums, part of the Sky TV Channels category; https://corporate.sky.com/media-cent...ith-sky-movies Sky Movies premieres its 2015 Christmas campaign on Twitter , Facebook and YouTube today. The adventure will take audiences ...

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      Sprout it from the rooftops, Christmas is here with Sky Movies

      https://corporate.sky.com/media-cent...ith-sky-movies



      Sky Movies premieres its 2015 Christmas campaign on Twitter, Facebook and YouTube today. The adventure will take audiences through some of the famous movie worlds that will be on Sky Movies this Christmas: Cinderella, Night at the Museum: Secret of the Tomb, Big Hero 6 and Marvel’s Avengers: Age of Ultron. After its online debut, the advert will air during The X Factor on Saturday 7 November.

      Featuring the strapline ‘Step into the adventure this Christmas’, the intricate and energetic scenes featured in the advert have been specially created using both hand drawn and CGI animations, as well as combining new and existing footage from filmmakers across the globe.

      The action-packed advert follows a charismatic and mischievous eight year old girl, Rosie, played by Clydee Scrimshaw and her Christmas Day lunch dilemma.

      The advert opens with Rosie’s family gathered around the dinner table. Rosie is looking at her plate in disgust as a pile of sprouts sit there untouched. It becomes clear that she must clear her plate before she can watch Sky Movies with her family. Rosie jumps from her chair and escapes under the table where she discovers a whole other world. Viewers then accompany Rosie on a magical quest as she realises she can get rid of her leftover sprouts, from dashing through Cinderella’s lavish ball, teasing a triceratops in a museum and popping-up centre-stage in the middle of an Ultron battle. Rosie is transported into the heart of captivating and enchanting movie worlds meeting much-loved movie characters, including Cinderella, Baymax (Big Hero 6) and The Hulk (Marvel’s Avengers: Age of Ultron) along the way.

      Recreating scenes with precision and detail to ensure they remained true to the original films meant the set design and production was both labour and time intensive. It took a team of 532 artists, animators, crew, editors and extras, plus over 550 sprouts to bring the advert to life.

      A time consuming 1,000 man hours were spent finessing the Night at the Museum: Secret of the Tomb set. A moving elevator was created, a rotating wall manufactured and six light fixtures had to be handmade to replicate the iconic museum corridor scene.

      For Cinderella, 120 of the original ball gowns from Cinderella and tail coats were sourced from Disney’s costume department to dress the scene’s extras that includes trained dancers.

      Ian Lewis, Director, Sky Movies commented: "This year’s advert builds on our popular Christmas campaign and celebrates the relationship we as families have with movies at Christmas. We wanted to catapult families, with the help of sprouts, into some of the nation’s favourite movie worlds including Big Hero 6 and Marvel’s Avengers: Age of Ultron. We hope the advert reminds viewers of the magic of movies and the family adventures available to watch on Sky Movies this Christmas.”

      Clydee Scrimshaw, actress who plays ‘Rosie’, commented: “I’m so excited to be starring in the Christmas advert for Sky Movies. During filming I got to fly in a Marvel’s Avengers: Age of Ultron scene, run through the Cinderella ballroom and see myself in animation in the style of Big Hero 6. I think Rosie is just like me, she hates sprouts and so do I. I’m really excited for the advert to be shown for the first time during The X Factor; I can’t wait to see my friend’s faces when they see me on screen as I’ve kept this a secret for months.”

      Michael Spiccia, Director commented: “Having the creative freedom to work within some of the most popular movie worlds was incredibly exciting. It was a lot of fun creating this modern day fairytale.”

      Simon Robinson, Agency Creative Director at WCRS commented: “Every year we work with Sky to create and storyboard an ad that’s bigger and better than the previous. Why sprouts? Well this controversial veg is always a hot topic of conversation around the dinner table at Christmas; you either love them or hate them. This insight fueled the storyboarding process as we felt it was a strong theme that many families, kids especially, could relate to.”

      The four films featured in the advert will premiere on Sky Movies throughout the Christmas period on the following dates and will be available on Sky Movies on demand and via Sky Go:


      • Cinderella - Fri 18th December
      • Night at the Museum: Secret of the Tomb – Christmas Eve
      • Big Hero 6 - Christmas Day
      • Marvel’s Avengers: Age of Ultron - Boxing Day


      Sky Movies’ Christmas campaign begins with a 90 second TV advert on the November 7th and is supported by a 60 second and 40 second edit, throughout the Christmas period. The advert is part of Sky Movies’ multi-million pound Christmas campaign which encompasses TV, outdoor, print, cinema, online, promotions and mobile activity.

      Sky’s Step into the Adventure Christmas campaign, created by WCRS, makes its debut here: YouTube.com/SkyMoviesOfficial. You can also check out the behind the scenes video.

      Sky Movies is available to purchase for Sky TV and NOW TV customers with an on demand library of over 1,000 movies. There are also 11 dedicated movie channels. Each week up to five new movie premieres are added to the service and movie collections, including Harry Potter, are available for customers to watch whenever and wherever in the UK/Ireland via Sky Go. Sky Movies’ exclusive deals with the six biggest Hollywood studios means customers can watch the latest movies over 12 months before other online subscription services. Sky Movies continues to add new features to the TV Guide at no extra cost to the customer, making it even easier to watch the latest blockbusters and favourite movies.


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      Re: Sprout it from the rooftops, Christmas is here with Sky Movies

      Filmed in Budapest, not sure why and all that research just for an ad!
      We all love sprouts and grow loads of them in the garden.


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      Re: Sprout it from the rooftops, Christmas is here with Sky Movies

      It might be a 90 second advert, but a lot of companies spend a great deal of money on those seconds in order to make a sale.

      As for sprouts, you either like them or hate them. Personally I like them provided that they are cooked correctly.


      ...and guess who's doing Christmas dinner this year .

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      Re: Sprout it from the rooftops, Christmas is here with Sky Movies

      Oh well time for another of my "negative" postings. The best part of that little lot is the advert. I am glad I no longer subscribe to Sky's television. I can get all those off Amazon cheap as DVDs that I can watch forever, should I want to.

      Oh and for those that are going to say "why do people who don't have Sky contribute to this forum" well I do still have Sky. I have Sky broadband and Sky line rental which I think are great. I just do not think that their television is worth what I was paying for.
      coipu likes this.

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      Re: Sprout it from the rooftops, Christmas is here with Sky Movies

      Just heard that John Lewis paid £7,000,000 for their Xmas advert.

      TomD


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      Re: Sprout it from the rooftops, Christmas is here with Sky Movies

      Quote Originally Posted by pete.i View Post
      Oh and for those that are going to say "why do people who don't have Sky contribute to this forum" well I do still have Sky. I have Sky broadband and Sky line rental which I think are great. I just do not think that their television is worth what I was paying for.
      Many people who visit the forum may be thinking about joining or leaving Sky. Ok so I like it, but not everyone does.

      If Sky had the perfect solution for the whole of the UK & Ireland, then what would the competition be doing?

      As for what you can view with the Sky Movies subscription, compare to Netflix or Amazon or YouView or any other service, of course there will be some things that are better with one and not the others. It is a free market. Sky needs to keep their eye on the ball if they want to stay competitive. Hopefully in 2 weeks we'll know what will be their next big product.

      Quote Originally Posted by Isitme View Post
      Just heard that John Lewis paid £7,000,000 for their Xmas advert.
      Ouch!

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