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Re: Sky Voice and Broadband Network
Every service/product needs to have a benefit or unique selling point, where I believe the problem is with this new product is that the one selling point it is offering is voice mail online, which is interesting and unique is hardly something which people would say "Oh, now THAT is a reason for being tied to Sky".
People are making decisions which will likely affect the 'core product', they are making decisions on phone, broadband, and TV based on their experience on a single part of that. The announcement that the broadband service has been altered is the catalyst, but people have a choice of moving to alternatives within Sky or outside before the 1st of August, however this is becoming a secondary issue for myself and many other to the moving of the line rental onto Sky and their equipment and the issues that it may present to those loyal enough to stay with them.
If there are other benefits likely to be coming they need to start promoting them NOW rather than later, before the deadline that Sky are imposing, and before customers such as myself have to make a critical decision.
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