Sky Offers First Month of Internet Video Streaming Service NOW TV for 1 - ISPreview UK
Sky (Sky Broadband) will today cut the price of their increasingly popular unlimited web-based Internet TV and Movie (video streaming) service, NOW TV, to just 1 for the first month of their Entertainment Pass (returning to 6.99 thereafter); only if taken by new customers.

The Entertainment Pass typically gives subscribers LIVE and on-demand / catch-up access to the following TV channels: Sky 1, Sky Atlantic, Sky Living, Sky Arts 1, Discovery, MTV, ITV Encore, Comedy Central, GOLD, Disney, Nickelodeon, Nick JR, FOX and ABC Studios.

Apparently the discount will be available to take until Sunday 28th June at 23:59 and take note that the Pass will then automatically renew to 6.99 after the trial period, so if you want to cancel then do so a day before it renews.