NOW TV, powered by Sky, provides instant and simple access to hundreds of films from Sky Movies. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky’s experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky’s content.

The service is available to anyone in the UK with a broadband or 3G connection across awide range of connected devices including PC, Mac, selected Android smartphones, iOS devices, YouView and Xbox. Each device will have an optimised design todeliver quality streaming with buffering minimized by the use of adaptive bitrate technology.

The NOW TV app can be used on iPad, iPhone 3GS, iPhone 4 and iPod touch 4th generationdevices with iOS 5.0 and above with a 3G or WiFi connection.

Android devices include HTC Desire, Desire S, Desire HD, HTC Incredible, HTC Sensation handsets and theSamsung Galaxy S and Samsung Galaxy S2. NOW TV is available on ICS on Galaxy S2 and HTC Sensation – two of the most popular Android phones on the market.

NOW TV offers access to some of Sky’s most popular programming. Sky Movies is currently available and the service will expand to offer Sky Sports and SkyEntertainment. Sky Movies is the UK’s most popular subscription movies service giving access to 600 different movies on demand including up to five new and exclusive Sky Movies premieres each week. Sky Movies also showcases most of the year’s biggest blockbusters, with around three-quarters of the year’s top 100 movies, based on UK box office performance in the previous year. In addition, over 1,000 movies including ‘now on DVD’ and classic titles are available to rent on a pay-as-you-go basis through Sky Store.

There is no minimum contract so customers can choose from a variety of pricing options, which include unlimited access to Sky Movies at a cost of 15 a month or pay-as-you-go for films from 99p-3.49. To find out more visit www.nowtv.com