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    UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

    This is a discussion on UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign within the General Computing and Internet forums, part of the Community channel category; UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign - ISPreview UK The Government is nearly ready to join ...

    1. #1
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      UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign - ISPreview UK
      The Government is nearly ready to join with Rights Holders and four of the country’s largest broadband ISPs to kick off a major “multi-media education campaign“, which will encourage Internet users to “do the right thing” and use legal services instead of piracy. Warning letters (alerts) will also be sent to some broadband subscribers.

      The so-called Creative Content UK initiative, which is “voluntarily” supported by BT, Virgin Media, TalkTalk and Sky Broadband, was officially set in motion one year ago (here) and followed many years’ worth of squabbling between the different sides.

      Part of the problem stemmed from 2010’s disastrously rushed introduction of the Digital Economy Act (DEAct), which attempted to force an array of controversial anti-piracy enforcement measures upon ISPs (e.g. website blocking and warning letters with a threat of disconnection for repeat offenders etc.).

      In the end many of the DEAct’s measures were obstructed by issues of cost, legal squabbles (e.g. BT and TalkTalk’s Judicial Review), political disagreements and concerns over the reliability of IP address based evidence (even good data only identifies the bill payer and on a shared network they might not be the perpetrator).

      Despite these problems the Government kept pushing for more action and last year reached a voluntary agreement with ISPs, which will match a big education campaign with the more controversial Voluntary Copyright Alert Programme (warning letters that will be sent to suspected pirates).

      The Campaign


      The campaign, which is part-funded by the government (around £3.5 million if we recall correctly), aims to target 16-24 year-olds, their parents, those responsible for household internet connections, as well as “others who influence young people’s attitudes to accessing content“.

      Apparently the public relations firm Weber Shandwick will lead an integrated consumer, corporate and social PR campaign, with activities scheduled to start “later this summer“. Elsewhere Atomic London will work on advertising creative, while media planning and buying will be directed by ZenithOptimedia.

      Janis Thomas, Education Manager at Creative Content UK, said:

      We are delighted to have three highly experienced agencies on-board to help us create disruptive and engaging multi-media campaigns that will connect with the aspirations of young people. This behaviour change initiative is vital to the success of the sector and will ensure that we can continue innovating and taking risks on new artists and ideas.

      We aim to inspire individuals to make a personal commitment to the future of the UK creative industries and to the creation of music, film, games and other entertainment, which they love so much
      .”
      It’s understood that VCAP warning letters, or “subscriber alerts programme” as the politicians prefer to call it, will “follow after the education campaign launch” (most likely before the end of 2015) and aims to “send millions of educational notices” to those detected by copyright owners as infringing via “unlawful” peer-to-peer (P2P) file-sharing (e.g. BitTorrent).

      Rights Holders typically harvest the Internet Protocol (IP) addresses of suspected Internet pirates from public P2P networks and this data is then supplied to ISPs, which where possible will attempt to identify the related connections / customers and send out their “educational” letters (alerts).

      However the letters will not be bullying or threatening like those that are so frequently sent by questionable law firms. In fact they will contain no threats or demands for money and should only act as a tool for educating customers about the legal alternatives (e.g. Netflix etc.).

      Part of the idea is that if related subscribers know they can be identified then it’s hoped that most should cease their activity, although equally some may make themselves less detectable (VPN, Proxy server etc.). But it’s also possible that the alerts may end up causing frustration for consumers who end up being incorrectly targeted (on a shared network the bill-payer may not be the one responsible).

      Indeed IP addresses are an inherently unreliable method of identifying infringers. Related addresses can easily be redirected, spoofed and any small discrepancy in the Rights Holders logs could create problems with matching an address to the correct customer (several law firms ran into this difficulty when attempting to prosecute alleged offenders).

      Anybody with a long enough memory may recall that we’ve been down the voluntary path once before in June 2008 (here) and with mixed results (here). At the time BT complained that many of the IP addresses it received could not be matched to their customers and that those they contacted were never taken to court, which meant the ISP didn’t “know whether they were actually guilty of infringement“.


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      Re: UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      Lol, and we'll all pay for 6+ online services just to be able to see every particular series/release and still be region locked for release dates and subject to ridiculous time frames before content gets removed so you have to buy the blu-ray. Morons are just not getting it I thought they would be familiar with the concept of "if you build it, they will come" make a decent service and everyone would use it no question. This is all heading in a bad direction really fast.
      Scubbie likes this.

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      Re: UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      The power of the Internet has really given the big TV & Film production companies a run for their money.

      Whilst I am not advocating that people should download films, save them to disc and sell them, it has become obvious that we, the consumers, are being made to pay well over the odds for the value of the films and music that we would love to watch.

      The way in which the planet was carved up into marketing zones was not made in the interests of the consumers IMHO. It was made in a manner that pleased the big corporations.

      I believe that the government is being complicit in this scandal. I suspect that there is huge sums of money being waived in front of them, but that allegation is unfounded and unproven. It is just was I suspect.

      Piracy wouldn't exist if we were asked to pay sensible prices. It the artists themselves weren't knowingly being ripped off by the atrocious deal they got when CDs were introduced and by the way in which DVD and Blu-ray players were locked down to prevent people from playing discs from other countries.

      There is a global market for the likes of films and music. Many, no all, people are prepared to order something from another country, pay any suitable importation fees and watch/listen to the content of their choice.

      The 'Dark Net' was actually created and initially funded by and for the US Military. Specifically the US Navy. It is now an open source product. It was created so that the US Navy could communicate with all their vessels in the event of war. By opening it up they could hide their own traffic.

      I would not be surprised if the UK Government have also been using it and perhaps the Royal Navy too might be using it.

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      Re: UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      Agree with both above posters.

      What we seeing here is that the industry is refusing to change its ways.

      It is obsessed with regional release dates, staggered releases, time exclusives, requirement to subscribe to multiple services etc.

      In the real world people dont have the financial means to subscribe to 10 services to watch everything, then buy the bluray, then buy the directors edition after, and of course wait patiently for it to air in their country.

      Netflix has shown what a reasonable pricing model can achieve but its not perfect, alot of content is kept of netflix becomes studios want to run their own service to get a bigger cut of revenue.

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      Re: UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      Regardless of what they say, they don't care, they want to extract every penny they can from you. There is no Legal service in the UK (or anywhere probably) that will allow me to watch any series/movie on the date of airing along with full box sets that don't magically disappear just before blu-ray release. The occasional token gesture of GoT or UtD on same day or couple days behind USA just proves they can if they want to and irks me more. Preaching (veiled threat of we know who you are) to the already enlightened seems like a waste of trees to me, and probably shows that their pool of brainless sheep is getting smaller very quickly.

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      Re: UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      Quote Originally Posted by Scubbie View Post
      I believe that the government is being complicit in this scandal. I suspect that there is huge sums of money being waived in front of them, but that allegation is unfounded and unproven. It is just was I suspect.
      I suspect what you suspect.
      When various allegations were made against BT by Privacy International the COL Police couldn't be arsed to even investigate. However when approached by the Labels and Hollywood via FACT they can't seem to stop banning sites, confiscating domains and nicking alleged perps right, left and centre.

      Quote Originally Posted by Scubbie View Post
      Piracy wouldn't exist if we were asked to pay sensible prices.
      ^^ This!!

      It's all about making obscene profits for the Labels and Studios.

      However they have been bleating about copyright infringement in all shapes and forms for so long now it has become yesterdays news and nobody really gives a damn anymore.

      The Industry produce very little, these days, that is worth the effort of pirating. It is no wonder that sales are static or falling.

      Just like the Pub trade their best days are long gone and try as they may to maintain their profits by ever increasing the prices to their diminishing clientèle, it is a business model that is terminally doomed.

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      Re: UK ISPs and Rights Holders to Begin Internet Anti-Piracy Campaign

      Can't remember who said it but piracy is all about convenience not theft.

     

     

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