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    Microsoft change their logo

    This is a discussion on Microsoft change their logo within the General Computing and Internet forums, part of the Community channel category; The Official Microsoft Blog Microsoft Unveils a New Look Jeffrey Meisner 23 Aug 2012 6:52 AM In advance of one ...

    1. #1
      andrewjr's Avatar
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      Microsoft change their logo

      The Official Microsoft Blog

      Microsoft Unveils a New Look

      Jeffrey Meisner 23 Aug 2012 6:52 AM

      In advance of one of the most significant waves of product launches in Microsoft’s history, today we are unveiling a new logo for the company.

      It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly exciting year for Microsoft as we prepare to release new versions of nearly all of our products. From Windows 8 to Windows Phone 8 to Xbox services to the next version of Office, you will see a common look and feel across these products providing a familiar and seamless experience on PCs, phones, tablets and TVs. This wave of new releases is not only a reimagining of our most popular products, but also represents a new era for Microsoft, so our logo should evolve to visually accentuate this new beginning.

      The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.

      The logo has two components: the logotype and the symbol. For the logotype, we are using the Segoe font which is the same font we use in our products as well as our marketing communications. The symbol is important in a world of digital motion (as demonstrated in the video above.) The symbol’s squares of color are intended to express the company’s diverse portfolio of products.

      Starting today, you’ll see the new Microsoft logo being used prominently. It will be used on Microsoft.com – the 10th most visited website in the world. It is in three of our Microsoft retail stores today (Boston, Seattle’s University Village and Bellevue, Wash.) and will shine brightly in all our stores over the next few months. It will sign off all of our television ads globally. And it will support our products across various forms of marketing. Fully implementing a change like this takes time, so there may be other instances where you will see the old logo being used for some time.

      We’re excited about the new logo, but more importantly about this new era in which we’re reimagining how our products can help people and businesses throughout the world realize their full potential.

      Posted by Jeff Hansen
      General Manager, Brand Strategy, Microsoft
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    3. #2
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      Re: Microsoft change their logo

      I quite like the new logo tbh





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      Re: Microsoft change their logo

      I would have thought that the logo below would have been perfectly fitting:

      M$
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      Re: Microsoft change their logo

      wonder how much they spent coming up with that lol.
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      Re: Microsoft change their logo

      Quote Originally Posted by SatDish View Post
      wonder how much they spent coming up with that lol.
      Maybe they ran a competition for 5 years olds in a Redmond, CA school.
      SatDish and Scubbie like this.

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      Re: Microsoft change their logo

      hum to me this logo looks a little cheap looks as if it was done in paintshop lol

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      Re: Microsoft change their logo

      Quote Originally Posted by SatDish View Post
      wonder how much they spent coming up with that lol.
      Probably about the same as it cost for the Olympics logo.




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      Re: Microsoft change their logo

      All they have done really is take the waves out of their old logo to bring it in line with Win 8. The colours are the same and in the same order.

      TomD


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      Re: Microsoft change their logo

      Still better than the old one, and it is instantly recognisable still. Yes I know its probably because it says Microsoft.




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      Re: Microsoft change their logo

      i preferred the wavy colour blob thingies like windows 7 logo at start up that was good

     

     
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