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    Big websites urged to avoid Phorm

    This is a discussion on Big websites urged to avoid Phorm within the General Computing and Internet forums, part of the Community channel category; Seven of the UK's biggest web firms have been urged to opt out of a controversial ad-serving system. Phorm - ...

    1. #1
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      Big websites urged to avoid Phorm

      Seven of the UK's biggest web firms have been urged to opt out of a controversial ad-serving system.

      Phorm - aka Webwise - profiles users' browsing habits and serves up adverts based on which sites they visit.

      BBC NEWS | Technology | Big websites urged to avoid Phorm




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      Re: Big websites urged to avoid Phorm

      If there is money to made from this then I don't think customer concerns will come into it from the big seven who have received this letter.

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      Re: Big websites urged to avoid Phorm

      If it has the least effect own their own advertising I think they will agree to give the thumbs down to phorm. I already get targeted advertising from Amazon, who I use very often, I don't mind as it is based on my previous purchases, so are relevant.

      TomD


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      Re: Big websites urged to avoid Phorm

      There is a big difference in the way that all those companies operate.

      One way is based on cookies and keywords etc that a user has visited, and is normally very easy to turn off. eg: Advertising and Privacy ? Google Privacy Centre

      The other way involves scraping the sites that you visit by using DPI methods and then showing you ads served from the highest bidder so to speak.

      Although both methods produce targeted adverts, the first method is not what all the fuss is about. Which is to a degree tolerable and not what the OPT OUT is about.

      The second method is done by using a website's resources without their permission, effectively scraping the information, and your ID in the form of a cookie, and to be legal has to be OPT IN - as in clear and concise OPT IN. This is similar to the technology that BT, VM and TalkTalk are rumoured to be considering using.

      I agree Amazon uses its technology very well, and does in fact work, as you say, because they are very relevant.

      I just believe that the second method is wrong, because it is possible that you could have all the information that you see on the internet scraped and then used.




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      Re: Big websites urged to avoid Phorm

      Couldn't agree more! I had an anti-Phorm link in my sig for a while, I may put it back. Hopefully Sky will not follow the other three's lead.

      TomD


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