You will never get a great reception with an aerial in the loft, especially if it is also split.
You need to get a decent digi aerial on the roof with a 4 way masthead amp and then a feed to each TV.
Then you should have no problems
Depending on the signal strengh, you may be able to put the amp in the loft and use the existing cables but I would recommend new runs to each TV as the old coax will not be digi spec.