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    YouTube as you know it is about to change dramatically

    This is a discussion on YouTube as you know it is about to change dramatically within the Entertainment forums, part of the Community channel category; YouTube as you know it is about to change dramatically | The Verge Would you pay to avoid ads on ...

    1. #1
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      YouTube as you know it is about to change dramatically

      YouTube as you know it is about to change dramatically | The Verge
      Would you pay to avoid ads on YouTube?

      The way you experience YouTube may be dramatically different before the end of the year. According to multiple sources, the world’s largest video-sharing site is preparing to launch its two separate subscription services before the end of 2015 — Music Key, which has been in beta since last November, and another unnamed service targeting YouTube’s premium content creators, which will come with a paywall. Taken together, YouTube will be a mix of free, ad-supported content and premium videos that sit behind a paywall.

      With the exception of a few video rentals, YouTube has always been a free, ad-supported service. But the company is about to get serious about subscription services, offering new ways for the users that create videos to make money. While two subscription offerings for the same service might seem odd to some — with one music industry source calling it "strange on top of strange" — YouTube’s thinking was likened to that of a cable company offering different packages for sports and movies.

      "Strange on top of strange."

      With over 1 billion users, YouTube is large enough to support multiple streaming services, but reaction within the music industry — which enjoys a mutually beneficial, yet strained relationship with YouTube — is mixed. The music labels are split on the idea of multiple subscription services, with some believing that YouTube won’t properly market Music Key. They point to a lack of advertising around Google Play Music as a prime example of Google’s lack of commitment to pushing its music services.

      While one music industry source stated that they do like Music Key, they questioned the "strategic priority" of the music subscription service for YouTube and Google. Given the fact that some of YouTube’s deals with the major record labels are expiring in 2016 and the multiple delays of Music Key, which was announced last November, the source believes that YouTube is just attempting to appease the labels before negotiations begin, noting that "this feels very much [like] too little too late."

      There are questions about YouTube's commitment to Music Key


      Bickering between the labels and YouTube has gone on for years and is showing no sign of abating. The labels complain that YouTube doesn’t pay them enough for their music, which makes up a substantial amount of YouTube’s traffic, while YouTube says it has paid billions to the labels over the past few years. The labels are eager to push users away from free, ad-supported offerings over to paid subscriptions, which are more lucrative.

      Despite the corporate squabbling, the biggest change for most YouTube users will be the music that inevitably finds its way behind the upcoming paywall. Despite Spotify’s growth, YouTube is still the largest music streaming platform in the world — 45 out of the 50 most-viewed YouTube videos of all time are music videos — and still the place where teens get the majority of their music.

      The labels have begun early discussions about how to best capitalize on the paywall, but no firm decisions have been made. One option being floated is keeping the music free for a certain amount of time before pulling it behind the paywall — like after an album release — but sources were quick to caution that it’s still early and nothing has been decided as of yet.

      There could be other subscription offerings from YouTube down the road


      As The Verge reported back in April, the unnamed subscription service is aimed at YouTube’s most popular creators and their audiences, and will offer ad-free videos and the ability to save videos offline, as well as access to premium content behind a paywall. If all goes well, there may be more category-specific subscription services on the platform. Music Key — which already offers offline access and ad-free streaming — could be joined by subscriptions targeted at children’s programming or gamers in the future.

      With two upcoming subscription services, YouTube, which pulled in $4 billion in revenue in 2014, could be on the path to finally turning a profit. But it will need to tread carefully in the transition away from a model where most everything has been free. YouTube suffered through a major backlash after it tried to sign up indie artists for Music Key last year, and threatened those who didn’t with the loss of their revenue-generating tools. The repeated delays around that service highlight the struggle YouTube has had launching even one subscription service, never mind a package of offerings across multiple kinds of content.

      Universal Music, Sony Music, and Warner Music declined to comment. YouTube also declined to comment.


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    3. #2
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      Re: YouTube as you know it is about to change dramatically

      I can say today I noticed downloading videos isnt working with youtube center addon, google did something to block it

      hope the dev fixes it.

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      Re: YouTube as you know it is about to change dramatically

      aaand youtube will die as others offer those videos for nothing. Not that I have ever seen anything on youtube that is worth paying for.

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      Re: YouTube as you know it is about to change dramatically

      My take on this is youtube is a big success and the music companies lost the plot many years ago, not making or successfully creating their own services.
      They missed out on any decent offering themselves and moaning or reporting ' we dont get enough money from them' is just old hat now.
      The likes of apple, google, spotify, pandora and youtube is what the public love and is a great way to get and share music.

      As for the youtube subs, this is an addon service and will not remove the traditional youtube content, but google (or alphabet) is seeing a lot of future potential for subscribed services.
      Many now make a regular income on youtube through podcasting and of course google love it via the ads.
      This subscription model has come from those podcasters themselves and many commercial organisations whose users are asking for such a paywalled ad free service, so youtube is looking to offer this service.
      One of these is in the motorsport world, where many are asking for a paywall option to stream a lot of old and unseen archive content from many of the top level motorsport series, that needs to be a costed service to pay for the conversion and organisation.

    6. #5
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      Re: YouTube as you know it is about to change dramatically

      It would be a great shame is YouTube were to push too much behind a pay wall.

      As for the music industry not getting all its royalties, perhaps if they actually paid the correct people what they are due and not keep ripping off the very people whom they rely on to create and perform the music or films then we might be a little more sympathetic.

      EMI Sued In Foreign Royalties Dispute With Monkees Songwriter | Billboard

      Music Industry Survival Guide: How Not To Get Screwed | TuneCore

      BBC Blogs - BBC Introducing - Copyright, deals and royalties in the music industry

      I was trying to look for a news article regarding how artists were ripped off when a new medium was introduced and the music industry insisted that it needed to pay less money as a result. Of course CDs have been around for a long time now, but many musicians are still not getting what they are due.

      At the same time some of the musicians are making a lot of money from the songs they wrote and no longer need to work as hard. Sadly groups such as The Beetles sold their rights and don't earn as much, often having to pay someone else to play their own songs.

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      Re: YouTube as you know it is about to change dramatically

      Didn't Michael Jackson buy the rights to the entire Beatles catalogue?

      I wonder where those royalty spondoolicks go now?

    8. #7
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      Re: YouTube as you know it is about to change dramatically

      He did indeed purchase most of them. Most radio stations stopped playing any Beatles tracks when Jacko was going through the courts in the 90s and his money was in danger of running out as a direct consequence.

      He will have left all the royalties somewhere in his will to someone. somehow I doubt that Paul McCartney has them.

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