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    Eurosport wins Olympic TV rights for Europe

    This is a discussion on Eurosport wins Olympic TV rights for Europe within the Entertainment forums, part of the Community channel category; Eurosport wins Olympic TV rights for Europe - BBC News The European television rights for the Olympic Games have been ...

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      Eurosport wins Olympic TV rights for Europe

      Eurosport wins Olympic TV rights for Europe - BBC News
      The European television rights for the Olympic Games have been awarded to Eurosport and its parent channel in a 1.3bn euros (£922m) deal.

      It means the BBC could lose coverage of the Games in the UK from 2022, although Eurosport's parent company Discovery may lease back some of the rights.

      The European rights are currently split up, country by country.

      The deal will be effective for most of Europe from 2018, and in France and the UK from 2022.

      Discovery and Eurosport confirmed they will develop a new Olympic TV Channel across Europe.

      Media watchdog Ofcom lists the Olympics as a category A event, which must have live coverage made available to free-to-air channels.

      In a statement, Discovery said it was committed to broadcasting a minimum of 200 hours of the Olympic Games and 100 hours of the Olympic Winter Games on free-to-air television, during the games period.

      Thomas Bach, the president of the International Olympic Committee, said: "The revenue generated from this long-term partnership will be redistributed by the IOC across the Olympic Movement to support the development of sport around the world."

      The BBC had in previous years been awarded the rights as part of a deal between the IOC and a group of public broadcasters across Europe.
      If the BBC wants to broadcast the Olympics in future it will now have to negotiate with a rival broadcaster, Discovery.

      The BBC said the Olympic Games remain "a priority" and that it has already secured the TV, radio and online rights to the next three Games in 2016, 2018 and 2020.

      It will be "seeking further discussions with Discovery about the UK free-to-air rights to the 2022 and 2024 Olympic Games in due course".

      "More than 90% of the UK population watched the BBC's coverage of London 2012 and it remains one of the most popular free-to-air, sporting events for UK viewers," the BBC said.

      "It is not unprecedented for sports rights to be sold on a pan-territory basis, and the BBC has acquired other sports rights via sub-licensing deals with either agencies or broadcasters," it added.

      The first Olympics to be broadcast on the BBC came from London in 1948. Since then, it has broadcast the Games continuously since Rome 1960.

      The 2016 Olympics will be held in Rio de Janeiro in Brazil and the 2018 Winter Olympics will be Pyeongchang, South Korea, while 2020's event will take place in Tokyo, Japan.

      The host city for the 2022 Winter Olympics will be announced at the end of July.


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      Re: Eurosport wins Olympic TV rights for Europe

      Some more on this announcemnet today;

      In the IOC press release it states;
      Consistent with IOC and local market requirements, Discovery has committed to broadcasting a minimum of 200 hours of the Olympic Games and 100 hours of the Olympic Winter Games on free-to-air television during the Games period. Discovery will sub-license a portion of the rights in many markets across Europe.
      http://www.olympic.org/news/ioc-awar...c-games/246462

      Timo Lumme, the managing director of the IOC’s television and marketing services, said

      the deal with Discovery gave it a “partnership made in heaven” as it developed plans for a new channel that would promote Olympic sport between Games. “We would hope the outcome will be some sort of Olympic channel contract where people can connect 365 days a year, 24 hours a day,” he said.

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      Re: Eurosport wins Olympic TV rights for Europe

      Whilst this sounds good, I'm a little concerned that there is currently no presence of Eurosport on the Freeview channels.

      Ok it is quite possible for them to subscribe to the Freeview EPG, but it does leave things quite short.

      A lot of people will also love the BBC commentary. Their coverage has always been good and for the 2012 Olympics they delivered all those additional red button channels via both Freesat and the Sky EPGs.

      However the BBC spent a lot of money on the Olympics. They might have made some of it back through selling the footage and souvenir discs, but ultimately it cost them too. Perhaps now they'll have a little cash spare so that they don't have to raise the license fee even more.

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      Re: Eurosport wins Olympic TV rights for Europe

      The IOC own all rights to olympic content. Much like FOM in Formula 1.
      The BBC cannot sell or claim any of the content as their own.
      For 2012, the BBC only lead the production content for the boxing and Sailing. Most of the Athletics production was led by Swedish TV. ITV did all the football. Spanish TV did all the fencing, volleyball, handball and wrestling. Broadcasters from all around the world are chosen by the IOC for the production.
      Do remember that Discovery who own Eurosport do have many other channels under their belt, one of them Quest and they have recently used that for Sport.
      But this is some time away and I'm sure freeview and FTA tv will have significantly changed by then.

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      Re: Eurosport wins Olympic TV rights for Europe

      Discovery/Eurosport are quoted as saying they may make some content available for channels like the BBC. They didn't however say it would be free so maybe the BBC will have to pay for 'highlights' some of which may be live. A few blue ribbon events like the Men's 100m will be free to all - that's specified by the IOC.

     

     

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