Roku moves beyond streaming players, launches smart TVs - Telegraph
Roku has teamed up with Hisense and TCL to develop a new generation of smart TVs

Roku, the company best know for its range of digital media players that allow customers to access internet streamed video services through their TVs, has announced plans to launch its own fully-fledged smart TVs.

Roku has teamed up with hardware manufacturers TCL and Hisense to manufacture and distribute Roku TVs. The units will come pre-installed with Roku software, offering access to the Roku Channel Store, which includes more than 31,000 films and 1,200 channels.

The Roku TV remote control will only have 20 buttons, so consumers will only need to interact with the necessary controls. Alternatively, Roku TV can be navigated via mobile devices with the Roku app for iOS or Android.

"Roku TV removes all of the complicated layers and menus, and unnecessary features and settings that plague smart TVs today, and instead provides a Roku home screen that brings together all content sources," said Anthony Wood, founder and CEO at Roku in a blog post.

"Of course we’re still making our popular Roku players alongside Roku TVs. Now consumers will have a choice for how to get Roku on their TVs."

WiFi-compatible Roku TV models ranging from 32 to 55 inches will be available in major US retail stores from the Autumn. Pricing and UK availability have not yet been announced.

Meanwhile, Polaroid has announced that it will unveil a 50-inch 'Roku-ready' smart TV at the Consumer Electronics Show (CES) in Las Vegas, allowing consumers to stream more than 1,000 entertainment channels via a built-in Roku Streaming Stick.