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    MPs give green light to online firms that spy on your personal data...

    This is a discussion on MPs give green light to online firms that spy on your personal data... within the Entertainment forums, part of the Community channel category; MPs give green light to online firms that spy on your personal data from mobile apps and social networks to ...

    1. #1
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      MPs give green light to online firms that spy on your personal data...

      MPs give green light to online firms that spy on your personal data from mobile apps and social networks to show you targeted ads | Mail Online
      • Details collected range from browsing history to diet and sexual orientation
      • Web browsers, apps, online services and fitness gadgets all leak data
      • Campaigners warn that individuals are losing control of their private lives


      MPs have given the green light to companies who make money by harvesting personal data from internet connected gadgets, prompting disquiet over Parliament's commitment to protecting consumer rights.

      A Commons committee dismissed privacy concerns to back advertising based targeted according to a wealth of personal details gleaned from smartphone apps, social networks and internet connections.

      Such details can include users' physical location, Facebook likes and web browsing history, as well as any data shared with an app or online service, which may include anything from diet to sexual activity.

      Buried deep in a report to Parliament, the The Commons Culture, Media and Sport committee noted: 'Increasing use is being made of personal data to target online advertising better.

      'While concerns around this have prompted reviews of data protection legislation, we do not think the targeting of appropriate advertising —essential to so many business models — represents the greatest threat to privacy.'

      But campaigners warn that individuals are losing control of their personal lives and that once this information is collected there is little way of knowing how it will be used.

      'We do not control when the gadgets and services we use leak information about us,' said Peter Bradwell of the Open Rights Group. 'The rules about what companies who get that data can do with it are woefully inadequate.

      'For example, health and fitness apps on our phones or wristbands share all sorts of data about us to companies whose privacy policies can be unclear, and who face some pretty lax regulation.'

      Branding the conclusions of the committee 'analysis lite', he added: 'As far as we can tell, the Committee fail to look in any way at how targeted advertising works, how it collects information, or at the rules governing how companies can use and share our personal information.'

      Targeted advertising uses a number of means to build profiles of potential customers, tailoring the products promoted to them accordingly.

      Advertising networks like Google have done this by following web users across the internet, using so-called 'third-party cookies' to record the websites they visit and tailoring adverts towards their interests.

      But even richer data is shared by the web's myriad social networks and online services, including customers' age, gender, post code, physical characteristics like height and weight, lifestyle, exercise frequency, the contents of personal messages

      And increasingly adverts are targeted according to personal details automatically collected from smartphones via apps, including the type of device and its software, its unique IMEI signature, the network it's on and, crucially, its precise location.

      These information-gatherers argue that the data they collect about you is anonymous and they don’t actually care who you are — only that they are sending you adverts they think you need.

      But Jim Killock, ORG's executive director, explained to MailOnline that the profile built up by online advertising networks is so detailed that reuniting it with the person it describes is a fairly simple task.

      He said he was 'galled' by the Culture, Media and Sport committee's conclusion. 'It just basically repeated everything the that the advertising people had said to them and said it was fine,' he said.




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    3. #2
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      Re: MPs give green light to online firms that spy on your personal data...

      It just basically repeated everything the that the advertising people had said to them and said it was fine,' he said.
      The lobyists have to earn their wages somehow, don't they.

      TomD


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      Re: MPs give green light to online firms that spy on your personal data...

      There are always going to be different points of view on this. After all, should these companies be keeping information on us in order to build up a profile of our interests?

      Amazon does it, and it makes me laugh when I get an email pushing something I was researching for another member.

      However if you are going to see an advert, would you not prefer to see something that you might be interested in, rather than for something which you would never purchase?

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      Re: MPs give green light to online firms that spy on your personal data...

      I find it funny that the people who complain the most about privacy are often the ones who seem to spend most of their lives on Facebook and Twitter.

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      Re: MPs give green light to online firms that spy on your personal data...

      Well at least the advertisers are are open about spying on us unlike assorted el gov's through the like of the NSA, GCHQ where it takes a whistle blower to expose them.

      There is no answer, just like the nosy neighbour, all you can do is give them the finger or maybe two and just get on with your life.
      Scubbie likes this.

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      Re: MPs give green light to online firms that spy on your personal data...

      Just for you jrfer:


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