Broadcasters failing to keep up with 3D TV demand - Telegraph
Consumer uptake of 3D televisions is growing, but growth in the delivery of 3D content to the home is less apparent, according to a new report.

Nearly 60 million 3D TVs are expected to be sold in 2013, and this figure is set to rise to 157.7 million by 2017, accounting for 58 per cent of all TVs sold across the globe, according to Futuresource Consulting.

However, broadcasters' approaches to delivering 3D content differ widely, with some ending current commitments while others continue to increase output.

In the UK, with BSkyB has reaffirmed its commitment and Virgin Media increased its range of 3D broadcasting, while the BBC has postponed trials, which they have decided to conclude by the end of this year and will make no further 3D programmes for 3 years. Newly-established BT Sport claims no interest in the technology.

Meanwhile, US-based ESPN have decided to halt the use of 3D technology for broadcasting, as have Canel Plus. Newscorp-owned Australian Pay-TV operator Foxtel has also recently pulled its dedicated 3D broadcast channel.

Sam Leech, research analyst at Futuresource Consulting, believes that 3D content will become increasingly restricted to premium and on-demand offerings.

"To date, the unique appeal of 3D to the consumer is that it offers greater immersion in content, and it also allows both broadcasters and TV panel manufacturers to charge extra for a premium feature. This extra dimension of user engagement is now challenged by new technologies that do not require the complications currently involved with accessing 3D content," said Leech.

"A number of major broadcasters are now diverting investment to other initiatives, such as 4K and multi-screen content delivery. Several broadcasters across all key world regions have run 4K trial shoots of sporting events, though widespread consumer adoption of 4K hardware is several years away, as the TV hardware has yet to drop to a level affordable to the mass market consumer."

Futuresource Consulting added that the market for 3D cinema remains stable. Although screen adoption in developed countries is reaching saturation point, there is still room for growth in emerging markets where 3D has developed a strong following.