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    The Cloud to be available in WHSmith Stores

    This is a discussion on The Cloud to be available in WHSmith Stores within the The Cloud forums, part of the Sky Broadband help and support category; WHSmith is turning 603 of its high street stores into Wi-Fi hotspots after joining forces with The Cloud. Available now, ...

    1. #1
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      The Cloud to be available in WHSmith Stores

      WHSmith is turning 603 of its high street stores into Wi-Fi hotspots after joining forces with The Cloud.

      Available now, customers who breeze through the stores will be able to log on for free with full access to the web via their smartphone, laptop or tablet device.
      NewsreadeR likes this.


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    3. #2
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      Re: The Cloud to be available in WHSmith Stores

      How did we miss this?


      24 September 2012: WHSmith, one of the UK’s leading high street retailers, has signed a deal with WiFi provider The Cloud to offer free WiFi access to customers in 603 of its high street stores across the UK. The retailer hopes the service, which is rolling out now, will enhance the shopping experience of its customers. Having fast, reliable WiFi in place will also allow customers to more easily demo the full features of the Kobo eReaders on offer in store.

      The mobile boom now sees 60% of consumers using mobile internet whilst shopping* with 19% using it to compare prices and look at product reviews in-store.** WHSmith will offer customers the ability to read reviews online, discuss purchases on social networks or any other online activity without needing to use 3G connection. Instead, by connecting to the free WiFi, customers will enjoy faster browsing, with a WHSmith landing page designed to improve the shopping experience through store information, special offers and various other features.

      Ian Sanders, group business development director, at WHSmith said: “We are always looking for ways to enhance our customers’ shopping experience. The internet allows us to provide a lot of extra information that was previously unavailable in-store, for example in-depth book reviews, product lists or search functions. It’s about bringing the high street and online together in a way that works for our customers - free WiFi access does this. Our customers can use our services specifically or they can browse the wider internet. Ultimately they get an enhanced shopping experience and that benefits everyone.”

      In addition to allowing customers to access and browse the internet, the service will also be used for the Kobo eReader range available in store. The devices will be connected to The Cloud’s WiFi, enabling customers to fully preview all the features of each device, in store before they buy.

      Vince Russell, managing director of The Cloud, said: “The internet was once seen as a challenge for bricks and mortar retail, threatening to pull shoppers away from the high street. The e-commerce boom seemed to support that but the fact is online hasn’t killed the store, it’s just changed the landscape. WHSmith has realised the potential of free WiFi to offer customers the service they want, and both its shoppers and WHSmith itself will no doubt reap the rewards. The fact is no retailer can stop the influence of the internet. Instead, rather than seeing the internet as a competitor, retailers must view it as an opportunity.”
      An estimated 4m people every day pass through The Cloud network by visiting one of its partners, including major outlets like PizzaExpress, Caffè Nero, Eat, Greggs, Pret and Wagamama, as well as First Great Western and Network Rail stations.

      * Research from On Device Research, February 2012
      ** Research from E-Consultancy, June 2012

      WH Smith




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    4. #3
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      Re: The Cloud to be available in WHSmith Stores

      Quote Originally Posted by NewsreadeR View Post
      How did we miss this?
      Slacking old chap
      NewsreadeR and Scubbie like this.

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      Re: The Cloud to be available in WHSmith Stores

      Oh no, now as well as fighting my way past all those reading the magazines I will have to struggle around those surfing the web
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      Re: The Cloud to be available in WHSmith Stores

      And on the way out, get mithered to death by someone trying to sell you a copy of the Big Issue.




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      Re: The Cloud to be available in WHSmith Stores

      Quote Originally Posted by NewsreadeR View Post
      How did we miss this?
      Looks like Maplin have completed their rollout to all their stores now too, but that's a less significant number at around 200.
      I Used To Have An Open Mind, But My Brain Kept Falling Out


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      Re: The Cloud to be available in WHSmith Stores

      These wifi spots in shops, are they just consumer routers screwed somewhere high up like my local wetherspoons, or do they have something a bit more powerful?

     

     

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